cosmetics Archives | World Branding Forum

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As Global Brand Ambassador, Hale will act as the face of Almay in a series of upcoming campaigns, including the launch of a series of...

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Featured Marketing News

Avon Launches Eve Truth with Eva Mendes

Deborah Joy Peter

February 6, 2019February 7, 2019

Avon will launch the brand's latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes. Avon will expand...

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Branding Featured News

Covergirl Signs Sangita Patel for Simply Ageless

Olivia Pearce

January 2, 2019January 4, 2019

Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched. Covergirl Canada has welcomed on board...

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Branding Featured News

Revlon Announces New Global Brand Ambassador Mette Towley

Olivia Pearce

June 8, 2018

Viral "Lemon" video dancer to represent Revlon Live Boldly campaign to celebrate strong, talented and inspirational women Revlon unveiled that Mette Towley, renowned dancer and performance...

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Featured Marketing News

Inglot Cosmetics Collaborates with Jennifer Lopez in Capsule Collection

Nathaniel Mark

April 6, 2018May 8, 2018

Capsule Collection by Inglot Launches Worldwide Giving Consumers the Chance to Achieve the "J-Lo Glow" After decades serving as a muse for the makeup industry...

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Branding Featured News

Selfridges London Exclusive Home of New DECORTÉ Colour Cosmetics

Olivia Pearce

January 5, 2018

Selfridges is the first retailer in the UK to offer DECORTE's latest makeup colour extension KOSÉ Corporation announced that its leading luxury skincare and makeup...

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Branding Featured News

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Olivia Pearce

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

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Advertising Featured News

Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Branding Featured News

GloProfessional Rebrands to Glo Skin Beauty

Olivia Pearce

July 25, 2017July 25, 2017

In line with its revamp, makeup and skincare brand, gloProfessional, has re-emerged as Glo Skin Beauty and reinvented its packaging. Makeup and skincare solutions provider,...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

Branding News

L’Oréal Acquires Three Skincare Brands from Valeant

Olivia Pearce

January 11, 2017January 11, 2017

CeraVe, AcneFree and Ambi Expected to Double the Revenue of L'Oréal’s Active Cosmetics Division in the US L'Oréal signed a definitive agreement with Valeant to...