Adam Sandler’s Netflix movie, Hustle

Adam Sandler, who has a $350m (£199m) deal with the popular streaming service Netflix, appears in Hustle, a sports drama in which he plays...

Anthology develops brand for Nicole Scherzinger

Belfast based brand agency Anthology has added Nicole Scherzinger to its list of clients. Set up by Alan Marks and Alan Beck, the company,...

Ikea is Encouraging Sustainability

Ikea has launched a competition for children to encourage sustainability! Sustainability has taken centre stage at Ikea in recent years, impacting its production and...

Renault resurrects classic ‘Papa, Nicole’ advert

Renault’s original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run. A 1990s phenomenon, when Renault's "Papa and Nicole" hit...

Meta on Building Brand Loyalty

Meta has published a report, in partnership with GroupM. Customer behaviour is changing and the 26-page report, which you can download here, examines the...

Goat Brand Labs raises $50 million

Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help...

Kellogg exec outlines brand growth strategies

Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven...

Apple, World’s Most Valuable Brand

With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware,...

“New World”: Saint-Gobain

Saint-Gobain is launching its new global brand campaign, "New World", which aims to establish the Group's vision as the worldwide leader in light and...

Amazon to begin drone deliveries this year

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their...

Bloomsbury’s Book Boom

Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit...

Ikea Norway’s ‘Baby Names Catalogue’

Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with...

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Meta on Building Brand Loyalty

Meta has published a report, in partnership with GroupM. Customer behaviour is changing and the 26-page report, which you can download here, examines the...
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