Luxury skincare brand Clé de Peau Beauté (CPB), owned by Shiseido, has opened a limited-time lifestyle club’ in downtown Shanghai.
Dao Insights reported that this extravagant offline experience caters to China’s booming ultra-wealthy segment, aiming to capture their attention and cultivate deeper brand loyalty.
Step into a Luxe Paradise
On Taojiang Road, a whimsical two-story space beckons. Clé de Peau Beauté’s lifestyle club is a peaches-and-cream dream, channelling the essence of Barbie’s Dreamhouse with its playful pink interiors and preppy sporting vignettes.
Beyond product trials, the club offers curated activities and Instagrammable moments. It’s a haven designed for China’s social media-savvy elite, perfectly capturing the essence of “checking in” (打卡) at the most eye-catching spots in town.
Indulge and Explore
The Radiance Café offers more than just caffeine. Here, guests can sip on exclusive themed coffees like ‘Afternoon Light’ and ‘Yingguang Holiday,’ while personalising their cups with adorable makeup-themed stickers.
Apart from that, guests seeking a more refreshing experience may hone their golfing skills at the meticulously maintained putting green conveniently located on-site. A stylish golf cart is available for guests, courtesy of Honma, a distinguished Japanese equipment brand. Alternatively, guests may unwind and relish the serene ambience by the miniature pool, luxuriating on a plush chaise longue.
Clé de Peau Beauté Exclusive Shanghai Lifestyle Hub
Clé de Peau Beauté’s‘ lifestyle club’ in Shanghai signifies a strategic move into the premium beauty market. This exclusive space aims to offer customers a unique and immersive experience, integrating skincare, makeup, and lifestyle elements.
Additionally, the club’s opening reflects Clé de Peau Beauté’s commitment to engaging with consumers on a deeper level, providing personalised services, and fostering a sense of community among beauty enthusiasts in Shanghai.
About Clé de Peau Beauté
Clé de Peau Beauté was established in Japan in 1982 to forge new frontiers in skin-cell science. Taking its name from the French for the key to skin’s beauty, the brand offers skincare, color makeup, and base makeup items on a global scale. Each formula is created to help women unlock their skin’s innate potential while revealing their radiance within. In 2019, the brand launched its Power of Radiance program to help empower women through education.
