Marketing Archives | World Branding Forum

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To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Featured Marketing News

Lancer Skincare Lands The Hut Group Partnership

Anisha Kapoor

February 15, 2016February 15, 2016

Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...

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Advertising Featured Marketing News

Nissan Goes Full Throttle with Reimagined Titan

Joshua Hughes

February 12, 2016February 12, 2016

The carmaker will now focus on the upcoming Canton-assembled standard half-ton version from the same product line While Nissan has just rolled out its new...

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Featured Marketing News

Hyatt Hotels Sets Up First Vacation Spot in Nicaragua

Anisha Kapoor

February 11, 2016February 11, 2016

The venue is the second of five Hyatt Place properties slated to roll out in Central America over the next three years Hyatt Hotels has...

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Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...

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Featured Marketing News Social Media Videos

Nordstrom Mirrors Spring’s Colours with See Anew

Thomas Ng

February 8, 2016February 8, 2016

The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models Nordstrom has introduced a brand campaign to...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Campaigns Featured Marketing News Videos

Super Bowl Debuts Pilot Apartment Industry Push

Anisha Kapoor

February 3, 2016February 3, 2016

The Apartments.com spot stars Jeff Goldblum and rolls out on 7 February 2016 to also feature a surprise appearance by Lil Wayne Online property listings...

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Marketing News Public Relations

Finn Partners Names New Global Travel Trade Head

Deborah Joy Peter

February 2, 2016February 2, 2016

The agency has appointed Jeff Hentz to the role of travel trade sales and marketing service lead for its international business Finn Partners has tapped...

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Featured Marketing News Social Media Videos

Honda Dubs Ridgeline the New Truck to Love

Anisha Kapoor

February 1, 2016February 1, 2016

The new television spot marks the brand's first official Super Bowl commercial since 2014 and Super Bowl 48's Hugfest Honda has rolled out a preview...

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Marketing News Technology

Possible Worldwide Drives Its Optimism into Germany

Anisha Kapoor

January 28, 2016January 28, 2016

Founded in 1998, the outfit provides digital strategy, user experience, asset creation, and campaigns as part of its client services Global digital agency, Possible Worldwide,...

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Branding Featured Marketing News

Red Bull Races to the Tracks for New Rallycross Season

Olivia Pearce

January 27, 2016January 27, 2016

The team again takes racing to the fans with purpose-built racetracks in unexpected settings convenient to major markets The Red Bull Global Rallycross is taking...