Marketing Archives | World Branding Forum

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A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...

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Branding Campaigns Featured Marketing News

Tesco Switches to Clear Milk Bottle Cap to Assist Recycling

Maheen Fatima

August 29, 2023August 29, 2023

Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled...

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Branding Design Featured General Marketing News

Kendall Jenner Stars in Stella McCartney Campaign as Horse Girl

Maheen Fatima

August 29, 2023August 29, 2023

The pioneer of conscious luxury, Stella McCartney has launched its winter campaign starring fashion model and reality star, Kendall Jenner. Launched on the 22nd of August,...

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Featured General Marketing News Technology

Android Auto Google Maps to Start Showing EV Charging Stations

Ashley Ooi

August 24, 2023August 24, 2023

As electric vehicle (EV) adoption rates increase alongside the influx of new models, Google Maps is taking it one step further. The Google Maps Android...

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Branding Campaigns Featured Marketing

Elephant Atta and krow Group Release Touching Family-Centred Campaign

Ashley Ooi

August 23, 2023

UK ethnic flour brand Elephant Atta shines a spotlight on South Asian families in its new campaign, ‘Home Is Where The Elephant Atta Is’. Developed...

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Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Featured Marketing News

Dunkin’ Launches Dunkin’ Spiked Iced Coffees and Teas

Ashley Ooi

August 18, 2023

American doughnut company Dunkin’ has launched its new range of Dunkin’ Spiked iced coffees and teas, offering boozy beverages to pair with their sweet treats....

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Branding General Marketing News

Phase Eight and Hobbs to Upsize Existing Merry Hill Stores

Maheen Fatima

August 17, 2023

Sovereign Centros announces the upsizing of sister brands, Phase Eight and Hobbs, within a perfectly positioned key regional location, Merry Hill. These premium womenswear brands will...

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Branding Design Marketing News Technology

Exclusive McDonald’s Grimace NFT Collectibles Hit Singapore

Ashley Ooi

August 17, 2023

Ronald McDonald might be the face of the brand, but it’s time for his buddy to shine in a unique McDonald’s Grimace NFT collection coming...

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Design General Marketing News

Heaven by Marc Jacobs Debuts First Beauty Product, Hair Dye

Ashley Ooi

August 15, 2023

American fashion label Marc Jacobs has dropped the first beauty product for its Heaven by Marc Jacobs line. Heaven, its rebel teen fashion and beauty...

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General Marketing Technology

Everything To Know About The Logitech Casa Pop-Up Desk

Ashley Ooi

August 14, 2023

Even with dedicated organisers for knick-knacks, office tables can look like a mess because of the appearance of many items. Fortunately, those problems can now...

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Marketing News Technology

TikTok Shop Launches ‘Fulfilled by TikTok’ in the UK

Ashley Ooi

August 14, 2023

Popular live shopping platform TikTok Shop has officially launched ‘Fulfilled by TikTok’, a dedicated same-day fulfilment option for the UK. Also known as FBT, the...