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The North Face has dropped an iconic comeback with its durable mountain denim jacket featuring Gore-Tex fabric. This waterproof apparel gives you a chance to embellish yourself head-to-toe in denim.
Launched on September 7, the capsule collection is a must-have accessory whether you’re on an alpine or city expedition. While offering durability and waterproof protection, this unique Mountain series includes breathable trousers and a jacket set.
In combination with a water-repellent finish, the Gore-Tex denim integrates 84% nylon and 16% polyester in its making. Besides this, The North Face denim series has salient features like pit-zip venting, adjustable hook-and-loop cuff tabs, vintage graphics, a non-PFC DWR finish, and a relaxed fit.
The North Face Mountain series is not the first of its kind as it was first introduced in 1992. Thus, the Gore-Tex denim series carries the essence of the 1992 denim collection, suitable for hiking and mountaineering professionals.
Upon unveiling the Back in Blue series, the outdoor performance clothing and gear company also launched the Nuptse Puffer Jacket and the Nuptse Mule Shoes. Previously, the brand showcased an outdoor denim series in collaboration with streetwear brand Supreme in 2015.
The incredible mountain series is available on thenorthface.co.uk and in selected stores. Denim lovers can grab the Gore-Tex Mountain Jacket or pants for $450 and $250 respectively. Further, the retail price range for Nuptse Jackets starts from $380.
Since the start of 2023, VF Corporation, the owner of The North Face, has been observing falling sales in America. However, The North Face is the only company among those owned by VF Corporation to deliver double-digit growth all year round.
Therefore, audience speculation is that the sturdy combination of Mountain series and Gore-Tex fabric will, ultimately, yield positive consumer sentiments and rebound revenues.
