General Archives | World Branding Forum

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The G2 Esports x Ralph Lauren joint venture has launched its new, top-notch capsule collection! The iconic luxury brand Ralph Lauren's collaboration with G2 Esports features a new...

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Branding Featured General News

Sprite Outshines Household Penetration 2022 With 34M Shoppers

Maheen Fatima

July 18, 2023July 18, 2023

The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Branding Featured General News

Samsung UK and Currys Team Up for Recycling Initiative

Maheen Fatima

July 18, 2023

Samsung UK has partnered with Currys to offer discounts for trading-in unwanted tech. With the new Cash for Trash scheme, consumers can get a £5 voucher for...

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Branding Featured General News

Ralph Lauren Returns to New York Fashion Week After Four Years

Maheen Fatima

July 17, 2023July 17, 2023

The highly-anticipated New York Fashion Week signals the end of a four-year hiatus for American heritage brand Ralph Lauren. To say that Ralph Lauren's return to...

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Featured General Marketing News

Under Armour Showcases First Women’s Football Boots

Maheen Fatima

July 17, 2023July 18, 2023

Integrating UA Flow Synchronicity, Under Armour takes a distinctive stance in designing women's football boots to combat her rhythm and speed. As the FIFA Women's World...

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General Marketing Technology

Dior’s Sneakers Unveil Digital Twins and NFT Integration

Maheen Fatima

July 13, 2023

Dior's sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification. The French luxury house Dior...

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Advertising Featured General News

Proper Snacks Rolls Out Barbie Themed Pink Corn-er shop

Maheen Fatima

July 13, 2023

Ahead of the Barbie movie release, Proper Snacks is rolling out a Barbie-themed corner shop in London this month. As excitement mounts for the upcoming Barbie...

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Advertising Branding Featured General News

Sephora Opens Second London Shop in Westfield Stratford City

Maheen Fatima

July 12, 2023

Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City. Sephora's return to the UK market after 18 years has undeniably boosted...

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General News

Citilink Begins New Flight Route From Bali to Papua New Guinea

Ashley Ooi

July 10, 2023

Indonesian low-cost airline Citilink has launched its newest international route, departing from Denpasar in Bali to Port Moresby in Papua New Guinea. The direct travel...

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Branding Campaigns General

Holland & Barrett Introduce Menopause Service Campaign

Ashley Ooi

July 6, 2023July 6, 2023

Holland & Barrett, the multinational health food chain, has introduced its new Menopause Service Campaign in the United Kingdom. The campaign promotes its free-of-charge and...

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Branding General News Technology

DPD Set to Roll Out Robot Delivery Services in 10 UK Cities

Maheen Fatima

July 5, 2023July 5, 2023

UK residents can now enjoy an autonomous robot delivery service with the DPD courier company. DPD, the leading parcel brand in the United Kingdom, has...

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General Marketing News

Selfridges ‘Swap Store’ Initiative Brings Circular Fashion to London

Maheen Fatima

July 5, 2023July 5, 2023

Swapping your fashion pieces for pre-loved items is the newest, most anticipated initiative by department store brand, Selfridges. Instead of throwing your less favourite fashion...