Netizens describe Boohoo as a unique, one-of-a-kind retail experience. The online fashion retailer is ready to set up a Boohoo pop-up store in London. 

The doors of the two-day store (25-26 March) will open at 6-10 Great Portland Street, just for 12 hours. It will provide the retailer’s fans an “open invitation” to experience live shopping at a Boohoo store in Central London.

The store will showcase the brand’s newest arrival and latest collection. It will include trending traditional pieces along with popular premium tracksuits. This will allow customers to purchase in real-time and according to their fit. Customers may also try the outfit before making the purchase.

The store will also offer customers a range of services, ensuring they have the best ever shopping experience. These services include a one-on-one session with the brand’s stylist Georgia Grey, “offering professional advice for each curated look.” The pop-up will also have a beauty corner with services like brown treatments and blow-dries.

Although it is the first time in Central London, this is not the first Boohoo pop-up store set up by the Boohoo group. Late last month, Karen Millen made a short-term return to physical retail by inaugurating a Weekend store. This was the first physical appearance before the Boohoo group took over the brand in 2019. 

While the Boohoo pop-up store is ready to open in London, the Boohoo sister’s brand ‘Prettylittlething’ is ready to get its permanent offices and showrooms. The location of the new store will be near Boohoo’s main office in Soho. 

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