Ukraine’s President Volodymyr Zelenskyy’s charity UNITED24 has launched a new campaign to raise money for the war-torn country.
The tourism-style campaign’s aim is to collect charitable donations to support Ukraine. With the tagline ‘Come To Ukraine: There’s So Much to Do’, the campaign is hoping to encourage people to donate money which will go to official accounts and be allocated to cover where it is needed the most.
Yaroslava Gres, United24 platform coordinator, said: “Ukraine was a popular tourist attraction, with millions from all over the world coming to the cities depicted in these posters to enjoy breath-taking landscapes, authentic architecture, and welcoming residents. The Russian invasion changed that.
“In Kharkiv, the invasion has destroyed over 11,397 sites, including private and residential buildings. Projects like this remind people that there is plenty to fight for here. We are infinitely grateful to everyone who supports us in this ordeal and right now we ask for help to rebuild our state. After we win, we will once again be that welcoming country everyone came to visit before.”
Volodymyr Zelenskyy’s campaign comes after new data revealed that 50% of Brits admitted they were no more alarmed about the war now than they were when it began earlier this year.
The campaign features the art of Ukrainian illustrator Antonio Firsik. The vintage-style ads look like traditional travel adverts at first glance. But when you look closer the effects of war are clear.