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Charlotte Tilbury Fragrance Debut: A Fusion of Beauty, Science, and Scent Mastery
Renowned makeup artist and entrepreneur Charlotte Tilbury is broadening her beauty and skincare domain by introducing her first-ever fragrance collection. Crafted in collaboration with master perfumers from the renowned International Flavors and Fragrance (IFF), this innovative line is supported by insights from neuroscience.
Next, the six new fragrances are infused with emotion-enhancing molecules and meticulously crafted to evoke a spectrum of feelings encompassing love, happiness, sensuality, serenity, vitality, and confidence. In her statement regarding the fragrance collection, Charlotte Tilbury expressed, “From dreams to science to ingredients to each beautiful bottle, you are stepping into the future of fragrance. This marks a remarkable olfactive revolution within the beauty industry.”
“My fragrances are inclusive and represent the culmination of collaboration with world-renowned perfumers, cutting-edge technology, insights from neuroscience, 40 years of research, and an extraordinary blend of ingredients, resulting in my most groundbreaking collection to date.”
Charlotte Tilbury collaborates with IFF on emotion-boosting fragrance collection
In fact, through the meticulous utilisation, processing, and analysis of over five billion data points collected from the consumers, each scent was crafted to understand how thousands of fragrance notes influence individuals and contribute to our emotional experiences.
In addition, the data points were input into IFF’s exclusive algorithm, the ‘IFF ScentCube’, enabling the identification of a spectrum of emotions that could be addressed through strategic scent combinations or fragrance accords.
Following the data analysis, the ‘IFF ScentCube’ generated a precise palette of fragrance compositions and ingredients, specifically curated to elicit targeted emotions. Tilbury collaborated closely with IFF’s master perfumers, employing a blend of naturally derived fragrance oils, synthetic raw materials, and accords. Together, they crafted a fusion of “Magic Fragrance Notes,” which encapsulate Tilbury’s conceptualisation of each emotion, meticulously decoded and distilled by the perfumers.
Not only that, Tilbury further emphasised, “Every fragrance serves as a gateway to an alternate realm, whisking you away across diverse dimensions to evoke the exact emotions you desire and embody the persona you aspire to be. This empowerment extends to everyone, everywhere, granting them the ability to craft their ideal moments, both day and night, through the transformative power of fragrance.”
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Additionally, Tilbury elucidates her precise vision for capturing distinct emotions in creating each fragrance. From the essence of love embodied in ‘Love Frequency’ to the tranquil serenity evoked by ‘Calm Bliss’ and the vibrant, otherworldly energy of ‘Cosmic Power,’ each scent encapsulates a specific emotional landscape. ‘Joyphoria’ aspires to envelop users in paradisiacal happiness, ‘Magic Energy’ channels the grounding force of nature, and ‘More Sex’ encapsulates the allure of irresistible seduction.
Therefore, Tilbury adeptly captures these intense emotions and sensations with potent blends designed to endure for up to 18 hours. Trial research revealed that the six fragrances, ‘Magic Energy,’ featuring refreshing top notes of revitalising bergamot oil and grounding myrtle oil, elicited the most significant response. An impressive 98% of participants in a weeklong trial reported that it effectively boosted and enhanced their energy levels.
Additionally, among the other highly responsive scents was the aquatic floral fragrance ‘Calm Bliss,’ characterised by fresh bergamot oil, sweet neroli oil, lavandin oil, orange flower absolute, warm tonka bean accord, and pure white musks.
This blend induced a sense of calmness in 93% of wearers. Additionally, the warm floral aroma of ‘Joyphoria,’ featuring neroli oil, coconut water accord, and petitgrain oil, elevated feelings of happiness in 91% of its test audience.
Therefore, Anne Flipo, the master perfumer at IFF, remarked, “Charlotte had a crystal-clear vision for each emotional realm, and together, we realized her vision. It was all about forging emotional bonds and crafting fragrances to intensify sensations – infused with a hint of magic.”
“It’s truly exceptional to curate a collection of six fragrances crafted through scientific research, artificial intelligence, and consumer insights, all aimed at evoking targeted emotions. Our approach was meticulously tailored, focusing on a distinct palette of ingredients known to amplify specific emotions.”
“We also aimed for something that transcends mere science! Naturally, they needed to smell exquisite – thus, each fragrance is inherently intuitive and narrates a tale of love, seduction, and serenity!”
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Additionally, Tilbury has considered numerology, symbology, mantras, and colour therapy in designing the packaging for each fragrance. Drawing inspiration from 18th-century alchemist potions and perfume bottles, the bottles are adorned with spire-like lids reminiscent of the Great Pyramids of Ancient Egypt.
Hence, every fragrance incorporates numbers derived from numerology, its unique historical symbols, and a corresponding colour that symbolises the emotion it evokes. For instance, ‘Love Frequency’ is represented by pink and features a sacred heart symbol, ‘More Sex’ is characterised by ruby red with seductive lips imagery, and ‘Magic Energy’ is embodied by an emerald green hue with a star embossed design.
Besides, Tilbury has further enriched the experience by crafting mantras to accompany each fragrance, providing wearers with “an extra boost of magic every day,” as inscribed on the boxes. These affirmations include ‘I am serene and calm’ for ‘Calm Bliss’ and ‘I am empowered and strong’ for ‘Cosmic Power’.
In conclusion, The Charlotte Tilbury Fragrance Collection of Emotions will debut on April 30 through its new app, ‘Easy Beauty for You,’ before becoming available at Charlotte Tilbury stores and on the website starting from May 2.The 100-ml bottle costs £130 / $150 USD, while the 10-ml travel spray costs £20 ($25). The discovery set box, containing six 1.5-ml bottles, is also priced at £25 ($30).
