Featured Archives | World Branding Forum

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The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram Taking to social media, Nissan...

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Branding Campaigns Featured News Videos

Nespresso Directs Clooney’s Role as US Brand Ambassador

Olivia Pearce

October 30, 2015October 30, 2015

The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

October 30, 2015October 30, 2015

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

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Advertising Campaigns Featured News Videos

Cîroc Appoints Sean Combs to Unveil New Apple Variant

Joshua Hughes

October 30, 2015October 30, 2015

The Cîroc Apple is the sixth flavour of the brand’s Ultra Premium collection and joins a line-up of five other fruit-infused best-sellers During an appearance on the...

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Branding Campaigns Featured News Public Relations Videos

NHPCO Named 2015 Digital PR Awards Finalist for Moments of Life

Olivia Pearce

October 29, 2015October 29, 2015

Since its debut, more than 121,000 unique visitors have visited the campaign’s dedicated website to learn more about the brand’s offerings The Moments of Life...

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Advertising Featured Industry News

McCann Worldgroup Names Alex Lubar CEO for London

Joshua Hughes

October 29, 2015October 29, 2015

He will transition to the new role beginning January 2016 and work closely with joint ECDs and Presidents Rob Doubal and Lolly Thomson McCann Worldgroup has appointed Alex...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...

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Branding Featured News

Texas Chicken Fries Its Way into Bulgaria for Twin Launch

Deborah Joy Peter

October 29, 2015October 29, 2015

The first store is located in Sofia’s Slaveikov Square while the second has opened its doors in the neighbourhood of Druzhba, with a third on...

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Branding Featured News

Getty Images Captures Perfect Shot with THR Partnership

Deborah Joy Peter

October 28, 2015October 28, 2015

It will serve as exclusive credentialed photographer for The Hollywood Reporter and Pret-a-Reporter as well as the preferred credentialed photographer for Billboard Visual communication heavyweight, Getty Images,...

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Branding Design Featured News

Continental Tyres Beefs Up Digital Presence for UK

Olivia Pearce

October 28, 2015October 28, 2015

The brand’s UK Tyre Division website has undergone a total revamp, a move which aligns the relaunched version with global sights Continental Tyres has given...

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MasterCard Taps into IoT with New Platform

Thomas Ng

October 27, 2015October 27, 2015

The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

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Advertising Campaigns Featured Marketing News Videos

Schneider Electric Powers Up with Life Is On

Deborah Joy Peter

October 27, 2015October 27, 2015

The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...