Featured Archives | World Branding Forum

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Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...

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Weber Shandwick Beefs Up Digital with Pulley Hire

Deborah Joy Peter

February 12, 2016February 15, 2016

He will oversee corporate and business-to-business content as well as provide high-level media strategy and crisis and issues counsel Weber Shandwick has appointed author and...

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Advertising Campaigns Featured News Videos

Lexus Debuts RX via Immersive Theatre and Law

Joshua Hughes

February 11, 2016February 11, 2016

Celebrating the luxury credentials of the vehicle, the one-night special was inspired by elements depicted in the SUV’s new spot Lexus has unveiled the all-new RX,...

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Branding Featured News Videos

Schwarzkopf Hits Catwalk with Project Runway

Olivia Pearce

February 11, 2016February 11, 2016

In addition to the sponsorship deal, the company will run a sweepstakes throughout the season, beginning 18 February 2016 Schwarzkopf, a portfolio under Henkel Corporation,...

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Advertising Featured News

Ogilvy & Mather Promotes Human to Global Role

Deborah Joy Peter

February 11, 2016February 11, 2016

While still based at the London office, the promotion expands his creative responsibilities to a global and cross-discipline scope Gerry Human (pictured) of O&M London...

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Featured Marketing News

Hyatt Hotels Sets Up First Vacation Spot in Nicaragua

Anisha Kapoor

February 11, 2016February 11, 2016

The venue is the second of five Hyatt Place properties slated to roll out in Central America over the next three years Hyatt Hotels has...

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Advertising Featured News Videos

Hyundai Warns of Counterfeit Parts with New Push

Joshua Hughes

February 10, 2016February 10, 2016

The integrated media, advertising, and PR campaign will focus on safety and resale value while a video series has launched Hyundai has launched an awareness...

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Branding Featured News

Ford and BraunAbility Debut World’s First Wheelchair Accessible SUV

Olivia Pearce

February 10, 2016February 10, 2016

The world’s first of its kind, users of the revamped classic can now drive the vehicle from a wheelchair or ride as a passenger Ford...

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Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...

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Advertising Featured Industry News

WPP Sets Up Africa Academy in Johannesburg

Deborah Joy Peter

February 10, 2016February 10, 2016

The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

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Advertising Featured News Videos

Coca-Cola Unleashes Marvel Superpowers with Coke Mini

Joshua Hughes

February 9, 2016February 9, 2016

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...