Featured Archives | World Branding Forum

Read Time:1 Minute, 22 Second

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...

Read Time:1 Minute, 48 Second

Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

Read Time:1 Minute, 19 Second

Advertising Featured Marketing News

Sony Pictures Partners WWE Studios for Surf’s Up 2

Joshua Hughes

March 2, 2016March 2, 2016

Both companies are co-financing and producing the sequel expected to premiere in 2017, in time for the original film’s tenth anniversary Sony Pictures Animation and...

Read Time:1 Minute, 17 Second

Porter Novelli Names Nick Propper New Global COO

Anisha Kapoor

March 2, 2016March 2, 2016

Stationed at the London office initially, Nick Propper will relocate to New York within the year. He will sit on the executive committee Porter Novelli has chosen...

Read Time:1 Minute, 8 Second

Branding Design Featured News

Macy’s Lifts Hard Shell to Reveal Athletic Collection

Olivia Pearce

March 1, 2016March 1, 2016

Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

Read Time:1 Minute, 15 Second

Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

Read Time:1 Minute, 2 Second

Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

Read Time:1 Minute, 8 Second

Branding Campaigns Featured News

Groupon Celebrates Milestone with A Billion Thanks!

Deborah Joy Peter

March 1, 2016March 1, 2016

To commemorate the achievement, Groupon launched A Billion Thanks!—an up to 80 percent off sale featuring nearly 50,000 deals Groupon has touched the one billionth...

Read Time:1 Minute, 13 Second

Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...

Read Time:1 Minute, 15 Second

Advertising Featured News Videos

Heineken Celebrates Brand’s Stardom with Global Push

Joshua Hughes

February 29, 2016February 29, 2016

Themed There's more behind the star, the integrated campaign entails three new television commercials starring Benicio Del Toro Heineken has launched an integrated global marketing...

Read Time:2 Minute, 25 Second

Branding Featured News Videos

Carl’s Jr. Drives History with Diamond Anniversary

Deborah Joy Peter

February 29, 2016February 29, 2016

The anniversary will be commemorated with a History channel and Coca-Cola collaboration, feature on Counting Cars, plus more Carl’s Jr. and History have partnered to...

Read Time:1 Minute, 54 Second

Omnicom PR Group Appoints Van Bergen CEO

Anisha Kapoor

February 29, 2016February 29, 2016

She previously led the New York office as Managing Director from 2011 to 2012, and joined Porter Novelli from FleishmanHillard Omnicom has moved to broaden of its stable through...