Branding Archives | World Branding Forum

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As a major step of the brand's reinvigoration, Under Armour has announced the appointment of John Varvatos as Chief Design Officer. The new design head...

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Branding Featured General Marketing News

Naomi Campbell Puts Spotlight on Pretty Little Thing Black Creatives

Maheen Fatima

September 6, 2023

Naomi Campbell has set a new trend with her exclusive 42-piece clothing collection in collaboration with Pretty Little Thing. For the Boohoo-owned brand's collection, Campbell has...

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Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

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Branding General Marketing News

LEGO VIP Programme Rebrands to LEGO Insiders

Ashley Ooi

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The...

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Branding Campaigns Entertainment Marketing Technology

“It’s Ok, I’m With The AA” Campaign Continues With Street Fighter Characters

Ashley Ooi

September 5, 2023

Following The AA’s launch of the “It’s Ok, I’m With The AA” campaign, the brand has returned with its newest phase featuring Ryu and Ken...

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Branding Entertainment Featured Marketing News

The Great British Bake Off Season 14 Teases Return With Animated Film

Ashley Ooi

September 4, 2023

It’s time to roll out those rolling pins and dust off your apron, as The Great British Bake Off Season 14 returns soon. A new...

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Advertising Branding Featured General News

Top 15 Famous Brand Logos and Their Stories

Maheen Fatima

September 1, 2023

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can reveal...

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Branding Campaigns General Press Release Public Relations

Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

WBF

September 1, 2023

What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes? Intuity Medical, Inc., a medical technology company with the mission...

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Design Marketing News

Mulberry and Paul Smith Collaborate for Exclusive Antony Collection

Ashley Ooi

August 31, 2023

Displaying the true power of British fashion, Mulberry and Paul Smith have teamed up to release an exclusive handbag collection. Named Antony after the classic...

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Branding Campaigns Design Featured Marketing News

PUMA All Set for Creative Fusion With African Brand LemLem

Maheen Fatima

August 31, 2023

It's time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede's LemLem. This potential shift to a creative fusion...

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Branding Featured General Marketing News

IKEA to Open Oxford Street Store by Autumn 2024

Maheen Fatima

August 30, 2023

Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open...

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Branding Design Entertainment Featured General Marketing News Technology

Pepsi Celebrates 125th Anniversary With 125-Day Campaign and New Logo

Ashley Ooi

August 30, 2023

A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...