DHL Rebrands DHL Global Mail in the Americas

DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company...

YuMe Partners Vestel, Launches O2 Brand Campaign

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign  evokes the...

Thomas Cook launches first ever Group-Wide Marketing Campaign

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...

Ford Unveiled New Mustang on World’s Tallest Building

Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s...

Colgate-Palmolive Gets New Global Typeface

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which...

7up Launches New Global Campaign Celebrating Up & Coming Originals

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more...

Apple Now Worth More Than US$700 billion, Sets New Record

Apple set a new record to become the first brand to be valued at $700bn (£446bn). Thanksgiving came a day early for shareholders of Apple,...

Old Spice Debuts “Dadsong” Holiday Ad

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across...

MUMM Launches World’s First Double Screen Music Video

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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M&S stops selling disposable barbecues

Marks & Spencer has put the welfare of consumers first, halting the sale of disposable barbecues across the UK. M&S said it wanted "to...
H&M, H&M Move, Inclusive, GentleForces, Creative, Campaign. Marketing, Jane Fonda, JaQuel Knight

Introducing H&M Move

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