In a strategic move to enter Mexico, Chipotle Mexican Grill has partnered with Alsea, S.A.B. de C.V., a prominent restaurant operator across Latin America and Europe. The collaboration will see Chipotle’s first Mexican location open by early 2026, with exciting potential for growth into other vibrant Latin American markets.
Kendrick Lamar steps into the world of Chanel, fronting the Spring 2025 eyewear campaign. Blending luxury with cultural storytelling, this collaboration signals a new era of cross-industry partnerships in fashion.
YSL Beauty has unveiled its exclusive ART OF FLOWERS showcase in partnership with the 50th Macy’s Flower Show® at the Herald Square flagship in New York City.
Brazil’s largest telco, Vivo, has teamed up with Africa Creative on a new campaign tackling today’s most urgent cultural issues: our toxic attachment to smartphones. Set to Olivia Rodrigo’s “Jealousy, Jealousy,” the emotionally charged spot reframes screen addiction as a harmful relationship, drawing on stats that show nearly half of Brazilian youth say social media is hurting their mental health.
Staud and St. Regis Hotels & Resorts unveil an exclusive resort capsule collection, seamlessly blending effortless style and refined luxury to elevate the art of travel.
Sweet meets stylish in the Krispy Kreme x Primark collaboration, offering playful T-shirts, pyjamas, sliders, and accessories for a unique wardrobe upgrade.
Louis Vuitton has turned its iconic ‘Egg’ bag into a chocolate Easter egg for the UK! Part of a luxury Easter collection, this surprising edible creation is a stylish twist on a classic treat.
Step into the world of Mami Wata’s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition & sunscreen.
Fine jeweller Monica Rich Kosann has partnered with Charles M. Schulz’s Peanuts® to create a collection of friendship bracelets inspired by the beloved comic strip. Featuring iconic phrases like “GOOD GRIEF,” “OOF,” “AAUGH,” and “SMAK,” the collection celebrates Peanuts’ universal charm. It includes 10 distinct styles crafted in 18K Yellow Gold and Sterling Silver, adorned with diamonds and precious gemstones, priced from $325 to $2,415. This modern interpretation of a classic theme ensures that the collection is not just a tribute to the past, but a stylish statement for the present.
In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
From the smooth texture of leather-wrapped dumbbells to the gleam of polished steel, Celine’s new fitness collection is a testament to the brand’s dedication to quality. Each piece, from yoga mats to jump ropes, is crafted with the same meticulous attention to detail that defines Celine’s fashion.
