Branding Archives | World Branding Forum

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The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...

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Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

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Branding Campaigns Featured News Videos

Johnnie Walker Gets Ahead with Joy Will Take You Further

Olivia Pearce

September 17, 2015September 27, 2016

The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...

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Branding News Technology

Expedia Jets Across Orbitz Worldwide Takeover

Thomas Ng

September 17, 2015

The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

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Branding Featured News Videos

Hilton Worldwide Swings Deal with Asian Tour

Olivia Pearce

September 16, 2015September 26, 2015

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...

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Campaigns Featured News Videos

Amtrak Travels Further with Multi-Pronged Brand Campaign

Joshua Hughes

September 15, 2015September 26, 2015

The latest advertising push covers executions across TV, print, digital, and social media with a dedicated emphasis on passenger experiences Amtrak has unveiled its latest...

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Branding Featured News

Marriott Checks In to South Africa for Expansion Pleasure

Olivia Pearce

September 15, 2015September 15, 2015

Its increased South African presence captures the partnership with The Amdec Group and Marriott's targeted focus on two new properties and Protea brands Marriott International has...

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Branding Featured News

Pilot Inks Sponsorship Deal with New York Fashion Week

Olivia Pearce

September 14, 2015September 14, 2015

The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...

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Branding News

Publicis Groupe Strengthens South Africa Presence with TCC Acquisition

Olivia Pearce

September 11, 2015September 15, 2015

The strategic takeover of The Creative Counsel Group, South Africa's largest BTL group of agencies marks a new frontier for the brand in a highly...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

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Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

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Branding News

Choice Hotels Rolls Out Smoke-Free Policy for Comfort Inn

Olivia Pearce

September 8, 2015September 14, 2015

The latest non-smoking policy for all Comfort Inn properties underscores the brand's redefined commitment to enhancing the guest experience through the offering of wellness In an effort to...