Branding Archives | World Branding Forum

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Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

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Branding Featured News

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

Joshua Hughes

July 3, 2015July 3, 2015

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...

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Advertising Campaigns Featured News Social Media

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Joshua Hughes

July 2, 2015July 2, 2015

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

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Campaigns Featured News Videos

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

Joshua Hughes

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

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Branding Featured News

Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

Olivia Pearce

July 1, 2015

Triple-jump champion to promote world-renowned pain reliever in person and on social media Tiger Balm U.S. has finalised an endorsement deal with Olympic triple-jump champion...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

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Branding Featured News

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Olivia Pearce

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

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Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

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Branding Featured News

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

Olivia Pearce

June 26, 2015June 26, 2015

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...

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Branding Featured News

Univision Drops Miss Universe Just Two Weeks Before Pageant Over Donald Trump’s Comments

Olivia Pearce

June 25, 2015

Univision Ends Relationship With Donald Trump's Miss Universe Brand Over Mexican Remarks Univision made the announcement today just two weeks before the Miss USA pageant...

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Branding Featured News Technology

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane as Cover Athletes

Thomas Ng

June 25, 2015June 25, 2015

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

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Branding Campaigns News

Allied World Asia-Pacific Launches Regional Brand Campaign: “Insurance. Straight Up.”

Joshua Hughes

June 25, 2015June 25, 2015

Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance....