Branding Archives | World Branding Forum

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Launched across screens nationwide, the push centres around holiday gifts shoppers and will continue on into the January sale period UK watch website, First Class...

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Branding Featured News

Planet Fitness Renews The Biggest Loser Partnership

Deborah Joy Peter

December 28, 2015December 28, 2015

Premiering on 4 January 206, the new season welcomes Bob Harper as host and kicks off at the brand’s recently refurbished facility Planet Fitness has...

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Branding Campaigns Featured News Videos

TAP Elevates Christmas with New Jingle Bell High

Olivia Pearce

December 25, 2015December 25, 2015

The video went viral upon launch, garnering more than 240,000 views and an organic reach of 1.2 million Facebook impressions Portuguese airline, TAP, recently rolled out...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...

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Campaigns Featured Marketing News Videos

UPS Canada Grants Mum’s Wish with Special Delivery

Anisha Kapoor

December 23, 2015December 23, 2015

The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered UPS Canada has premiered...

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Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

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Branding Design Featured News

SGK Appoints Business Development Lead for Americas

Joshua Hughes

December 22, 2015December 22, 2015

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...

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Branding Featured News Social Media Videos

Rimmel Begins Hunt for London Look with Rita Ora

Olivia Pearce

December 21, 2015December 21, 2015

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...