Branding Archives | World Branding Forum

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A new campaign will premiere globally on the eve of Australia Day to highlight the nation’s landmark beaches and coastal experiences Tourism Australia has appointed...

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Branding Featured Industry News

London Study Shows Where Handsome Men Are Rejected

Joshua Hughes

January 15, 2016January 16, 2016

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...

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Branding Featured News Technology

Celebrity Cruises Decks Up Digital with Accenture

Olivia Pearce

January 15, 2016January 16, 2016

The appointment is attributable to the agency’s expertise across digital strategy, interactive technology, and service and experience design Celebrity Cruises has handed its online business...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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Branding Campaigns Featured News Videos

Panini America Scores Kevin Durant Partnership

Olivia Pearce

January 14, 2016January 14, 2016

As a global NBA spokesman for the brand, his autographed memorabilia will retail via Panini America and Panini Authentic Sports and collectibles company, Panini America,...

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Branding Campaigns Featured News

Reebok Slips Into Style with DanceOn Partnership

Olivia Pearce

January 13, 2016January 13, 2016

An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection Reebok has teamed up with...

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Branding Campaigns Featured News Videos

Sanuk Catches the Surf with New Jersey’s Peterson

Deborah Joy Peter

January 13, 2016January 13, 2016

Expanding its roster of female ambassadors, the brand has appointed the professional surfer as its most recent addition Deckers Brands owned footwear giant, Sanuk, has added...

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Branding Campaigns Featured News Videos

Holland America Line Debuts New Koningsdam Spot

Olivia Pearce

January 12, 2016January 13, 2016

The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

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Branding Featured News

DoubleTree North Charleston Opens at Convention Centre

Deborah Joy Peter

January 12, 2016January 12, 2016

Previously Holiday Inn, the property has undergone a $4 million facelift and is owned by Lowcountry Hotels DoubleTree by Hilton has initiated the roll-out of its...

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Branding Featured News

Callaway’s Camaro SC600 Flexes Performance Muscle

Deborah Joy Peter

January 11, 2016January 11, 2016

Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...

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Branding Featured News Videos

Diamond Resorts Sets Stage with Kramer Collaboration

Olivia Pearce

January 11, 2016January 11, 2016

The deal entails an arrangement placing the hotel group’s members in premium position by adding value to the its vacation experiences International hotel chain, Diamond Resorts...

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Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

Joshua Hughes

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...