The platform has grown into a video programming network designed to offer alternative perspectives on The Golden State
Visit California has launched its online video hub, Dream365TV. Home to original and curated videos showcasing the state’s distinctive lifestyle, the digitised platform which originated as a YouTube 24-hour takeover campaign in February 2014, brings to life the promise of: “If you can dream it, you can do it in California.”
Since breaking ground, it has grown to become an interactive channel featuring inspirational video programming designed to offer alternative perspectives on The Golden State. New episodes of the original food series, California Dream Eater, rolled out this week as well.
This ‘eatertainment’ special follows culinary aficionado, Chase Ramsey, as he eats his way across the destination on behalf of foodies everywhere. The said episodes present eateries along the Central Coast and join existing Southern California and Sacramento episodes.
“Dream365TV originated from the idea that chasing dreams is a year-round pursuit in California. The featured original series exemplifies the city’s fun-loving and free-spirited vibe and inspire visitors to come experience the state for themselves,” said Caroline Beteta, President and CEO of Visit California.
The series utilises Instagram to engage viewers as well as chooses what the host eats and where. From food trucks to farm-to-table restaurants to his personal favourite—burritos—he host transforms gastronomic dreams to reality using an engaging, comedic format.
The show complements existing content such as California Dreamers, a recurring documentary which profiles natives who travel in pursuit of their passions. Among prominent personalities featured so far are pro skateboarder, Bob Burnquist, and Olympic snowboarder, Shaun White, among key others.
Meanwhile, California, Always in Season spotlights domestically-grown produce and chefs who turn the speciality crops into masterpieces. In partnership with CA Grown, the series also highlights locally-made food and beverage offerings paired with the people and history behind the items.
Plans are underway to launch localised versions of the network in key international markets and begin with China later in 2016. Global viewing access is available via an official website and YouTube. Since inception, content on has been viewed more than 61 million times, equating to 114 million minutes watched.
