Lyle’s Golden Syrup, a longstanding presence in British kitchens for over 150 years, recently rebranded its logo to refresh its appeal to contemporary shoppers.
Consider brand storytelling a guiding compass for your marketing strategy; the outcome will be a brand that generates profits and resonates with your audience.
As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.
UNIQLO has partnered with The Nature Conservancy (TNC), a global nonprofit organisation dedicated to a thriving coexistence of people and nature.
The Body Shop announced that it has become the world’s first global beauty brand to achieve 100% vegan product formulations, certified by The Vegan Society.
Social commerce transcends boosting sales, it also integrating brands into daily lives, fostering a meaningful connections beyond conventional online shopping.
Mars, the creator of beloved brands such as DOVE®, M&M’S®, and LIFESAVERS®, has introduced its most indulgent and innovative Valentine’s Day lineup.
Gen Z is reshaping the consumer landscape through their IT savvy, values-driven culture, pragmatic, socio-political awareness, and a desire for personalisation.
