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SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.
10-foot SNICKERS Chicken for Easter Celebration
To celebrate the seasonal debut of SNICKERS Eggs, the brand is set to reveal their origins in a fun and unique way. A massive, nearly 10-foot SNICKERS Chicken will be displayed at Flatiron Plaza in New York City, adding a playful and entertaining touch to the celebration.
On Friday, March 28, between 11:00 a.m. – 7:00 p.m. EDT, the SNICKERS Chicken will “lay” thousands of free SNICKERS Eggs in her nest every hour to satisfy fans with egg-shaped, peanut, caramel and nougat goodness — choco-doodle-doo!
Crack Into the SNICKERS Eggs This Easter Season
Allison Miazga-Bedrick, Vice President of Seasonal Marketing at Mars Wrigley North America, introduced SNICKERS Eggs, describing them as an irresistible springtime treat ideal for consumers eager to embrace seasonal traditions. She highlighted that the product offers a way to indulge now and later fill Easter baskets. Miazga-Bedrick also expressed excitement about bringing SNICKERS Eggs, along with the SNICKERS Chicken, to New Yorkers in the coming week to enhance the joy of springtime celebrations.
Fans outside New York City can participate by visiting SNICKERS.com/eggs between March 24 and April 4. By entering, they have the chance to win a year’s supply of the seasonal treat, providing enough SNICKERS Eggs to enjoy until next spring.
SNICKERS Eggs are available nationwide at retailers in the United States in Single Size (1.1 oz), Share Size (2.2 oz) and Six Pack, varying prices by retailer. For more information on SNICKERS Eggs, visit SNICKERS.com and follow SNICKERS on Facebook, Twitter, TikTok and Instagram. For more information about Mars, please visit www.mars.com.
