Right on cue for Valentine’s Day, global pop sensation Rosé graces the scene as the face of Skims’ newest campaign. The star shines in the shapewear brand’s latest collection, showcasing a range of luxurious loungewear, cosy pyjamas, and alluring intimates.
In a statement, Rosé expressed, “Valentine’s Day holds a special significance for me. Its proximity to my birthday makes it feel like an extended celebration. This collection perfectly embodies that feeling, offering pieces that are both romantic and charming. I thoroughly enjoyed working on this campaign and hope everyone experiences the same confidence and beauty I felt while wearing these designs.”
“Working with Rosé on this Valentine’s Day campaign was truly special,” said Kim Kardashian, Skims co-founder and CCO. “At Skims, we always aim for iconic campaigns, and Rosé is the ideal partner in achieving that. Her unique blend of elegance and energy makes her the perfect face for Valentine’s Day 2025. The collection is romantic, fun, and full of personality, and Rosé’s portrayal of those qualities is breathtaking.”
Here are some detailed rephrased options for the description of Skims’ Valentine’s Day collection:
This year, Skims’ Valentine’s Day Shop unveils an expanded selection of limited-edition intimates, sleepwear, and loungewear designed to capture the essence of romance. Among the highlights are the luxurious Velvet Lace Slip Dress, perfect for a special evening; the supremely comfortable Soft Lounge Hoodie and Boxer Set, ideal for cosy nights in; and the charming Romance Cami and Short Set, offering a touch of playful elegance.
Rosé is capping off an incredible year with her starring role in the Skims Valentine’s Day campaign. In 2023, she released her debut solo album, “R,” which soared to No. 3 on the Billboard 200, making her the highest-charting Korean female soloist ever. Last October, she also collaborated with Bruno Mars on the hit track “APT.”
Rosé is the newest A-list star in a Skims campaign, continuing the brand’s trend of aligning with major pop culture moments. Previous campaign stars include Lana del Rey, Charli XCX, Kim Catrall, Ice Spice, PinkPantheress, and Sza.
Here’s your first look at the hottest items from Skims’ Valentine’s Day collection, launching January 23rd. Shop the preview below.
Skims Romance Lace Cami and Short Set – $88
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Drift to dreamland in this heavenly set, made from 100% silk chiffon and adorned with a charming cherry blossom print. The breathable fabric ensures a cool and comfortable sleep, while the delicate lace trim provides the perfect finishing touch—a detail we’ve come to expect from Skims.
Skims Soft Lounge Lace Long Sleeve Top With Bralette – $64
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Embrace the spirit of Valentine’s Day in this red-hot loungewear piece. It features a built-in bralette for comfortable support and is crafted from Skims’ signature curve-hugging fabric. It’s designed to flatter your figure. The charming front buttons and adjustable straps ensure a perfect fit so that you can feel your best on Cupid’s Day.
Skims Plush Slippers – $48
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Prepare to fall head over heels for these unbelievably cosy slippers! From breakfast in the kitchen to pre-party prep, they blend style and comfort perfectly. The open-toe design, super-soft faux fur, and cloud-like footbed will make you want to wear them everywhere. And that pretty pink colour? Total heart eyes!
From romantic date nights to cosy nights, the Skims Valentine’s Day collection has everything you need to celebrate the season of love in style. We’re particularly impressed with its versatility, offering pieces that can be dressed up or down. Which look are you most excited to recreate? Let us know in the comments! Check out Skims.com on January 23rd to shop the full collection.