Campaigns Archives | World Branding Forum

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The biggest hit of all time, Max Mara's iconic Teddy Bear Coat is turning ten this year. On this occasion, Harrods, a London department store,...

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Advertising Branding Campaigns Featured News

Shein UK to Overtake as a Fashion Hub With 2.2% Market Share

Maheen Fatima

October 6, 2023

From being the fastest-growing fashion hub in the UK to unending popularity among Gen Z shoppers, Shein UK never disappoints in serving trending designs at...

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Advertising Branding Campaigns Entertainment Marketing

Anytime Fitness Encourages Australians to ‘Find Your Fit’

Ashley Ooi

September 26, 2023

Working with agency of record The Hallway, Anytime Fitness Australia has launched their latest campaign to help people find their fit. Titled ‘Find Your Fit’,...

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Branding Campaigns Design News Press Release Public Relations

Superdry: Don’t Call It a Comeback – Retro Jackets Are Here to Stay

WBF

September 25, 2023

Over the years functional and fashion-forward outerwear have formed the backbone of some of Superdry’s truly iconic jackets. It’s not just the retro styles that...

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Branding Campaigns Featured General News

Dune London Collaborates With Jermaine Jenas on Footwear Edit

Maheen Fatima

September 22, 2023

This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men's footwear collection. Launched on September 19, the capsule edit integrates a...

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Branding Campaigns Design Entertainment News Press Release Public Relations Technology

Tiger Beer Creates the First Puffer Jacket That Literally Keeps You Cool in the Heat

WBF

September 20, 2023

Singapore, 19th September 2023 – Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to...

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Advertising Branding Campaigns Entertainment Marketing Videos

Walkers and VCCP London Demonstrate The Power of Love and Potatoes

Ashley Ooi

September 18, 2023

Known all over the United Kingdom, famous crisp manufacturer Walkers has released its newest short film with VCCP London. The campaign shines a light on...

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Branding Campaigns Marketing

RIMOWA Launches ‘Never Still 4’ With Lewis Hamilton, ROSÉ, and Kylian Mbappé

Ashley Ooi

September 15, 2023September 15, 2023

German luggage brand RIMOWA has released the fourth instalment of its ‘Never Still’ campaign, featuring well-loved global superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian...

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Branding Campaigns Press Release Public Relations Sport Technology

Heineken® Partners with Jill Scott MBE and Gary Neville to Tackle Online Sexism by Swapping Social Media Accounts

Ashley Ooi

September 15, 2023

Heineken®’s social experiment highlights the uglier side of the beautiful game and aims to give online sexism the red card. AMSTERDAM, [14th SEPTEMBER 2023]: Former...

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Branding Campaigns Design Featured Marketing News

O2 Unveils Artwork Outside The Louvre Ahead of Rugby World Cup 2023

Maheen Fatima

September 14, 2023

The tenth Rugby World Cup 2023 is around the corner, making England Rugby fans more passionate than ever. Following this, O2, a leading digital communications company in...

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Branding Campaigns Design Featured Marketing News

The North Face Drops Gore-Tex Denim for Fall 2023

Maheen Fatima

September 12, 2023

The North Face has dropped an iconic comeback with its durable mountain denim jacket featuring Gore-Tex fabric. This waterproof apparel gives you a chance to embellish...

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Branding Campaigns Entertainment Featured Marketing

MR.DIY Launch Larger-Than-Life Installations in Malaysia and Campaign

Ashley Ooi

September 8, 2023

Positioning itself as the first choice for household items, Malaysian home improvement retailer MR.DIY has launched the exciting #KecilBesarMRDIYada campaign. Bringing everyday household items to...