Campaigns Archives | World Branding Forum

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The 18-year career at Gucci ends for Robert Triefus. Bringing a twist to the story, this former Gucci executive now bears the New CEO Stone...

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Branding Campaigns Featured News

Moss Bros Profit Surge by 63% As Sales for Menswear Skyrocketed

Maheen Fatima

May 8, 2023

Shoppers are 'dressing up again' in Moss Bros menswear. This latest trend upsurges Moss Bros's overall profit percentage by 63%, bringing EBITDA of £36m. Like...

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Branding Campaigns Entertainment

Tommy Hilfiger x Shawn Mendes Latest Collection

Kanta Devi

March 20, 2023

Tommy Hilfiger has collaborated with singer-songwriter Shawn Mendes to launch a new collection. The new Tommy Hilfiger x Shawn Mendes pieces, inspired by the 90s...

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Advertising Campaigns Featured Industry News

Fans Are Loving Ortega and Plaza Chemistry After SAG Awards Moments

Maheen Fatima

March 3, 2023March 13, 2023

The SAG awards witnessed an unforeseen chemistry between 'Wednesday' and 'White Lotus' lead actresses. This duo seems a perfect match - even if anyone doesn't...

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Campaigns Featured General Industry News

King Stingray ‘Unbelievably Stoked’ Wins $30,000 Australian Music Prize

Maheen Fatima

March 1, 2023March 13, 2023

King Stingray took home the title of "the best album of 2022," along with the coveted 18th Australian music prize 2023. This band had been...

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Campaigns Featured General Industry News Technology

The Mukaab by Saudi Arabia All Ready to Build a Downtown by 2030

Maheen Fatima

February 23, 2023February 23, 2023

Are you ready to witness the world's most prominent downtown? Soon Riyadh will look like a city in a science fiction movie - with flying...

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Advertising Branding Campaigns Featured General

How Maybelline is highlighting online Toxic Environment

Maheen Fatima

February 22, 2023February 22, 2023

Maybelline New York has launched an awareness campaign highlighting toxic culture in online gaming platforms. This environment explicitly impacts women, non-binary people, and...

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Campaigns Featured General Industry News

Amazon Disassociates From EU Distributors to Trim Cost

Maheen Fatima

February 17, 2023April 20, 2023

Amazon has announced an upcoming dissociation from EU Distributors to control the cost. This decision has turned out to be favorable only for local and...

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Campaigns Featured Technology

OREO and Xbox Partner for New Gaming Experience

Anisha Kapoor

January 20, 2023

The world’s number one cookie*, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of their new campaign...

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Campaigns Featured Press Release

M&S Launches ‘Value You Can Trust’ Campaign

Olivia Pearce

January 12, 2023

High street retailer M&S has launched a new campaign this month named 'Value You Can Trust.' The campaign aims to remind consumers of it's commitment...

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Campaigns Featured News

New Year’s Eve Campaign Launched by Diageo

Joshua Hughes

December 21, 2022

Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a campaign to promote responsible drinking this New Year's Eve. As one of the most...

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Campaigns Featured

Volodymyr Zelenskyy’s UNITED24 Fundraising Campaign

Anita Mistry

December 19, 2022

Ukraine's President Volodymyr Zelenskyy's charity UNITED24 has launched a new campaign to raise money for the war-torn country. The tourism-style campaign's aim is to collect...