Campaigns Archives | World Branding Forum

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The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

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Branding Campaigns Featured News Videos

L’Oréal Redefines Word of Mouth with #WorthSaying

Olivia Pearce

January 7, 2016September 1, 2016

Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

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Branding Campaigns Featured News Videos

First Class Watches Extends Digital Presence to TV

Olivia Pearce

December 28, 2015December 28, 2015

Launched across screens nationwide, the push centres around holiday gifts shoppers and will continue on into the January sale period UK watch website, First Class...

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Branding Campaigns Featured News Videos

TAP Elevates Christmas with New Jingle Bell High

Olivia Pearce

December 25, 2015December 25, 2015

The video went viral upon launch, garnering more than 240,000 views and an organic reach of 1.2 million Facebook impressions Portuguese airline, TAP, recently rolled out...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Campaigns Featured Marketing News Videos

UPS Canada Grants Mum’s Wish with Special Delivery

Anisha Kapoor

December 23, 2015December 23, 2015

The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered UPS Canada has premiered...

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Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

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Branding Campaigns Featured News Social Media

Britain Launches Home of Amazing Moments in America

Olivia Pearce

December 18, 2015December 18, 2015

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...

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Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

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Branding Campaigns Featured News

Tous Names Paltrow Tender Stories Nº4 Brand Ambassador

Deborah Joy Peter

December 16, 2015December 16, 2015

January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear International jewellery giant, Tous, has...