Campaigns Archives | World Branding Forum

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Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

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Branding Campaigns Featured News Videos

Stouffer’s Serves Brand Push Fresh from the Oven

Deborah Joy Peter

February 23, 2016February 23, 2016

The exercise endeavours to take consumers back to the deep roots and high standards established by founder, Mrs. Stouffer, in 1924 Frozen entrée provider, Stouffer’s,...

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Branding Campaigns Featured News

Bruno Magli Signs On Lucy Liu for US Comeback

Olivia Pearce

February 22, 2016February 22, 2016

The brand ambassador appointment by parent company, Marquee Brands, signifies the return of Bruno Magli to the American market Luxury Italian designer, Bruno Magli, has...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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Branding Campaigns Featured News

Pulsar Captures Life in Real Time with Joey Logano

Olivia Pearce

February 19, 2016February 19, 2016

The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement Pulsar, a division...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Branding Campaigns Featured News

Sam Edelman Steps into Spring with Kelly Klein

Olivia Pearce

February 16, 2016February 16, 2016

The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper's Bazaar, Footwear News, and regionally Sam Edelman is rolling out a spring marketing...

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Branding Campaigns Featured News Videos

TRESemmé Names Teigen Ambassador for New Release

Olivia Pearce

February 12, 2016February 12, 2016

Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...

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Campaigns Industry News Technology

OMD Secures Top Rank on Gunn Report for Media

Thomas Ng

February 12, 2016February 12, 2016

Meanwhile, sister agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place on the same report OMD Worldwide has for...

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Advertising Campaigns Featured News Videos

Lexus Debuts RX via Immersive Theatre and Law

Joshua Hughes

February 11, 2016February 11, 2016

Celebrating the luxury credentials of the vehicle, the one-night special was inspired by elements depicted in the SUV’s new spot Lexus has unveiled the all-new RX,...

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Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...

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Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...