Beauty brand, L’Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF.

Skincare and fragrance company, L’Occitane en Provence, has launched a campaign in the United States celebrating every woman. The exercise, which runs from 15 February to 12 March, features its employees and focuses on such feminine attributes as authenticity, vulnerability, and inner beauty.

The brand will also introduce a new line of premium L’Occitane creams with SPF that guard against harmful ultraviolet rays. Its Immortelle Divine Light Cream and Immortelle Precious Light Cream provide a healthy glow. Both offer broad-spectrum SPF 20 protection, leaving the skin with a youthful radiance.

The effort will roll out nationwide across retail stores, digital platforms, and social media to highlight the emotions, personal mantras, and unique stories of how the L’Occitane family lives life unfiltered. The company employs 1,315 women in the United States. Ten of them are the faces of the push.

“Whether in a meeting, parenting children, browsing the internet, or getting ready for the day, women filter themselves to be the people society expects them to be. We celebrate those who live life unfiltered,” said Christina Polychroni, Chief Marketing and E-Commerce Officer for North America at L’Occitane.

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