L’Occitane Opens Doors to Manhattan Flagship Store

loccitane manhattan store

The L’Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format.

Premium cosmetics giant, L’Occitane, known for its skincare solutions and fragrances, has opened a new flagship store in the Flatiron District of Manhattan. A shopping model designed for the modern day consumer, the boutique channels the rich heritage, beauty, and art de vivre of Provence.

The brand commissioned creative agency, School House, to create a contemporary interpretation of abstracted design, art, digital, and cultural and environmental innovations—thereby forcing a re-invention of brick and mortar retail and elevating Provence from a location to an experience.

The shop features the first L’Occitane Smart Beauty fitting room, allowing shoppers to personalise their experience via a digital platform by browsing products using a private format. The bespoke feature aims to complement a customer’s physical and in-store product sampling encounters.

Meanwhile, to continue to honour the marque’s signature hospitality tradition with a focus on skincare innovations, the Manhattan store will also feature person-to-person concierge offering amenities as well as services—from sparkling water to fragrance engraving and custom gift creation.

“From entry to exit, the multi-sensory boutique works collectively to create both an immersive and individualized shopping experience, offering clients an unparalleled assortment of product and service,” said Paul Blackburn Associate VP, Design & Construction for L’Occitane North America.