Lay’s partners The Voice and John Legend to debut team of flavours


Lay’s, a potato chip brand, has just announced a partnership with NBC‘s “The Voice” and coach John Legend to debut a set of fun new flavours as well as give fans the chance to watch the show live.

When fans tune into Season 18 of The Voice this spring to discover the newest talent to hit the stage, they will also discover an assortment of delicious new chip flavours from the Lay’s brand.

Lay’s Cheddar Jalapeño, Poppables Sea Salt & Vinegar, and Kettle Cooked Flamin’ Hot flavours all joined Team Lay’s earlier this year – and to celebrate the brand’s partnership with “The Voice,” it is also re-introducing its Crispy Taco and Wavy Fried Green Tomato chip flavours, which will be available for a limited time.

Together with John Legend, the brand will be inviting fans to enter for a chance to win exclusive prizes – including a trip to see a live taping of “The Voice” in Los Angeles.

Beginning March 2 through April 17, fans can visit their dedicated website to answer a weekly trivia question pertaining to each week’s episode of “The Voice”, enter an on-pack code from participating bags of Lay’s, and learn about more ways to enter for a chance to win.

John Legend said in a statement that he is excited to partner with Lay’s to launch these fun new flavours and to give fans of The Voice the opportunity to share in the fun of the live show.

Lay’s partner brand, Walkers, was a three-time winner of the World Branding Awards in London.

The brand was founded in 1948 in Leicester, England, by Henry Walker, and acquired by Lay’s owner, Frito-Lay, a division of PepsiCo, in 1989.

Walkers is best known for manufacturing potato crisps, and other, non-potato-based snack foods. They hold 56 percent of the British crisps market. The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day, using about 800 tonnes of

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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