Lay's Archives | World Branding Forum

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Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Advertising Featured News

Lay’s Kicks Off 2021 Global UEFA Champions League Campaign

Eliza Jane

February 10, 2021

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Advertising Design Featured News

Lay’s and Dreamworks Animation Trolls debut new Lay’s Poppables

Eliza Jane

March 13, 2020

Lay's Poppables feature five beloved characters from the upcoming film – serving as this season's must-have movie snack for Trolls fans Through a new rockin'...

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Campaigns Featured News

Lay’s features distracted Messi, Pogba, and Martens in action-packed ad

Joshua Hughes

March 5, 2020

Lay's launches 2020 international campaign in partnership with UEFA Champions League One of the world's largest snack brands, Lay's, has launched its 2020 football campaign...

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Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...