NBC Archives | World Branding Forum

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The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

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Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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Finn Partners Appoints NBC Icon John Seigenthaler

Deborah Joy Peter

September 12, 2016September 12, 2016

He will serve as Senior Counsel at Finn Partners, and advise clients on crisis communications, reputation management, and more. Global public relations firm, Finn Partners,...

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Branding Featured News

Planet Fitness Renews The Biggest Loser Partnership

Deborah Joy Peter

December 28, 2015December 28, 2015

Premiering on 4 January 206, the new season welcomes Bob Harper as host and kicks off at the brand’s recently refurbished facility Planet Fitness has...

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Advertising Campaigns Featured News Videos

Kia Keeps Eye on the Ball with 2016 Sorento Push

Joshua Hughes

October 2, 2015October 2, 2015

The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...