Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in Spring 2019
New York & Company have announced a partnership with Kate Hudson, further expanding upon its success in developing high-profile collaborations. The award-winning actress, best-selling author and globally-successful businesswomen has signed a multi-year deal with New York & Company to be the Brand Ambassador of its US$200 million/£156 million “Soho Jeans” collection, and will also partner with the company to develop her own ready-to-wear fashion line.
“We are excited to partner with Kate Hudson and believe she is the perfect addition to our company,” stated Greg Scott, CEO of New York and Company.
“Our customers have been asking for a partnership with Kate for years, and we believe her tremendous star power, unbelievable style, and broad social influence will not only strengthen our relationships with existing customers but also ignite our customer acquisition initiatives.”
The Soho Jeans collection represents a significant percentage of the company’s annual sales and includes an extensive assortment of jeans and related apparel that are designed with proprietary fabrics. The denim assortment at New York & Company is designed to “fit everyone”, and is unique in its attention to on-trend fashion and inclusive sizing, ranging from 00–20, including petite and tall.
In addition to her role as a Brand Ambassador, Kate will design and develop her first ready-to-wear fashion apparel collection, slated to launch in March 2019. The company will leverage its infrastructure, technical design and sourcing capabilities to build the brand.
The new brand will be available at stores and its e-commerce site as its own dedicated e-commerce platform, with potential for additional retailer partnerships in the future—a first in New York & Company’s history.
“It has always been important for me to partner with companies that share my values and creative vision. I love the quality of materials and fabrics New York & Company uses,” said Kate Hudson.
“Their size ranges and affordable price points, along with their commitment to empowering women through fashion makes New York & Company an ideal partner for me to launch my new collection with.”
“We believe this will be significant to our continued growth in the ever-changing retail landscape, further solidifying New York & Company as an industry leader that creates digital brands that matter. This strategy provides our company with added diversity in our revenue stream, as we expand the breadth of our assortments and channels served,” said Mr Scott.
Mr Scott further stated, “We are more than excited to partner with Kate, and look forward to developing a collection with her that we believe will be a substantial business. We welcome Kate to the family, joining Eva Mendes and Gabrielle Union as the fashion powerhouses of New York & Company.”
The Kate Hudson for Soho Jeans Campaign was shot by world-renowned photographer, Alexi Lubomirski in Malibu, CA and will appear in stores nationwide and online beginning Thursday, 30 August.