Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme

Digitas, a connected marketing agency, is combining their existing capabilities with 3|SHARE, a key Adobe solution partner, to create an Adobe Centre of Excellence. The goal is to deepen its ability to help clients quickly build customer experiences that are whole and creatively connected—fast-tracking their ROI on Adobe investments.

The Centre of Excellence will go live within the agency and be comprised of more-than-200 Adobe experts in strategy, design, technical development, data and media—working seamlessly across capabilities and continents.

The Adobe experts who make up the centre have a proven history of success with Adobe Experience Cloud including Adobe Analytics Cloud (Adobe Analytics and Adobe Audience Manager), Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Manager and Adobe Target) and Magento Commerce Cloud.

The agency acquired 3|SHARE in 2014, and jointly they have completed over 750 successful Adobe-centric projects with zero failures. 3|SHARE brands that have been part of this success include: The Wonderful Company, ASICS, ThermoKing/Ingersoll Rand and Chipotle.

In 2018, the agency’s partnership with Adobe has enhanced and deepened its expertise across platform products: Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme.

The agency also earned elite Adobe Analytics Specialisation, created the first and only Audience Manager (AAM) Certification in the DMP space, and became the first partner to reach Adobe Certified Expert status in AAM.

The Centre of Excellence will be led by Zaid Al Rashid, Head of Technology, NA for Digitas, and Jess Moore, Co-Founder & CEO of 3|SHARE

“Our Adobe Centre of Excellence is another example of our commitment to understand clients’ business challenges, envision solutions, and transform that vision into reality. We are excited to further our commitment of truly being the connected marketing agency, maximising our talent and delivering winning solutions for our clients,” said Michael Kahn, Global Brand President, Digitas.

“Establishing an Adobe Centre of Excellence is a great example of how our partners leverage Adobe’s market-leading technology to help customers deliver integrated, connected experiences. We look forward to accelerating our joint business with the agency by bringing a deeper, more extensive set of innovative solutions to clients,” said Jay Dettling, Vice President, Global Partners, Adobe.

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