Apparel Archives | World Branding Forum

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Guess has launched a 12-piece spring fashion collection for men and women, which was made using environmentally-conscious processes. In conjunction with spring, Guess has rolled...

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Featured Marketing News

Skechers Sponsors 2019 Los Angeles Marathon

Thomas Ng

March 22, 2019March 22, 2019

Returning for a fourth year, Skechers Performance will serve as Los Angeles Marathon title sponsor and offer fans exclusive merchandise. Skechers Performance has returned as...

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Branding Featured News

Indochino Has Men Chasing Daylight in Style

Deborah Joy Peter

March 14, 2019March 14, 2019

Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles. Custom apparel label, Indochino, has...

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Featured Marketing News

Outerknown Rolls Out First Women’s Collection

Anisha Kapoor

March 14, 2019March 14, 2019

Sustainability-focused lifestyle brand, Outerknown, has debuted its first women’s collection which features seventeen fashion-forward pieces. Outerknown, the lifestyle brand built on sustainability, has stepped into...

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Featured Marketing News

Old Navy Shoots for the Sky to Uplift Women

Anisha Kapoor

March 7, 2019March 8, 2019

Starting on the ground, Old Navy is making stops in Los Angeles, San Francisco, and New York to host empowering skytyping activations. Old Navy is...

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Campaigns Featured News

Express Empowers with Women Together Launch

Deborah Joy Peter

March 4, 2019March 5, 2019

Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard. Express has rolled out Women Together, a campaign...

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Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

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Campaigns Featured News Videos

Joe Fresh Launches Free Your Fresh Campaign

Deborah Joy Peter

February 25, 2019February 25, 2019

Joe Fresh has rolled out its nationwide spring campaign with creative executions across television and cinema screens throughout Canada. Canadian fashion retailer, Joe Fresh, has...

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Branding Featured News Videos

Marc O’Polo Exudes Warmth with Anna Ewers

Olivia Pearce

February 21, 2019February 21, 2019

Centred around friendship, the 2019 spring/summer campaign by Marc O’Polo features Anna Ewers, her two sisters, and artiste, Iman Orths. Marc O’Polo has launched its...

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Design Featured News

Adidas Originals and Ji Won Choi Revive Classic

Joshua Hughes

February 18, 2019February 19, 2019

Adidas Originals and New York designer, Ji Won Choi, have partnered to create and launch a ready-to-wear capsule collection for women. Adidas Originals has partnered with New...

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Featured Marketing News

Skechers Widens Footprint with China Superstore

Deborah Joy Peter

February 14, 2019February 14, 2019

Skechers has both tripled its retail presence in five years and rolled out the brand’s largest superstore, which is located in Shenyang, China. Skechers has...