Tennis champion Andy Murray to become newest American Express Ambassador and ‘virtually’ host on-site activation for fans
American Express has announced its partnership with two-time Wimbledon champion Sir Andy Murray OBE, to kick off a multi-year partnership with The All England Lawn Tennis Club, as the Official Payment Partner of The Championships.
The global service company will unveil its Fan Experience, one of the most innovative activation spaces ever on-site at The Championships, along with a range of on-site benefits for Card Members attending the event and additional benefits off the Grounds for small merchants and corporate clients.
Central to the Fan Experience will be the opportunity for all visitors to take part in ‘Champion’s Rally’, an immersive virtual reality challenge that gives fans a chance to practice on Centre Court alongside Andy Murray.
The company will offer a host of additional on-site Card Member benefits, including access to a dedicated Card Member Lounge, in-ear radios featuring a live broadcast of Centre Court, No.1 Court and the Wimbledon Radio Channel, as well as a Card Member offer where fans spending £120 cumulatively at the event on an enrolled eligible card, will receive £20 back as a credit on their next statement.
“Our partnership with Wimbledon is an important example of how we’re backing customers and tennis fans around the globe with unique experiences and benefits,” said Deborah Curtis, Vice President, Global Experiences and Partnerships, American Express.
“Building on our heritage of supporting tennis in the US, this partnership will be supported by a 360-degree marketing campaign that highlights the many advantages of being an American Express Card Member at The Championships and delivers an enhanced event experience for Card Members that reflects the best of our brand.
“We are also excited to leverage the partnership at a B2B level, supporting our small merchants in the Wimbledon area and bringing a pop-up activation to several of our UK corporate clients, so they can truly immerse themselves in the experience of the Championships.”
“I am excited to be working with American Express ahead of my return to the tour. I had good fun working on Champion’s Rally and I’m looking forward to seeing everyone have a go on Centre Court – so long as they don’t beat my score,” added Andy Murray.