American Express Archives | World Branding Forum

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Spark44 brings Josh Rubin and Fred Sanicola onboard, bringing deep creative knowledge and expertise The first client/agency global joint venture, Spark44 announced the appointment of...

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Melissa Ditson named CCO of MRM//McCann Salt Lake City and San Francisco

Anisha Kapoor

September 23, 2019

MRM//McCann today announced that Melissa Ditson is joining the global customer relationship agency as Chief Creative Officer of MRM//McCann's US West, leading creative operations for...

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Campaigns Featured News

American Express unveils its first-ever card made from reclaimed plastic

Olivia Pearce

September 19, 2019

American Express commits to raising awareness for the issue of marine plastic pollution American Express has announced an expanded commitment to combat marine plastic pollution...

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Advertising Campaigns Featured News

American Express promises to be “right behind you” in latest campaign

Nathaniel Mark

August 30, 2019

American Express US Open ad brings out real emotions from real people In its latest campaign, which aired on Monday during the US Open this...

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Campaigns Featured News

American Express Teams Up with Andy Murray at Wimbledon

Olivia Pearce

June 19, 2019

Tennis champion Andy Murray to become newest American Express Ambassador and 'virtually' host on-site activation for fans American Express has announced its partnership with two-time...

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American Express Launches Business Gold Card

Thomas Ng

November 12, 2018November 12, 2018

American Express has launched a Gold Card offering targeting small US-based businesses to afford users an enhanced suite of solutions. American Express has launched its...

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Advertising Featured News

American Express Backs Fans with Innovative Benefits at the 2018 US Open Tennis Championships

Joshua Hughes

August 23, 2018June 13, 2023

American Express continues long-standing relationship with Venus Williams in 2018 US Open ad campaign Entering the 25th year of its partnership with the United States...

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Campaigns Featured News

American Express and Pharrell Williams Partner to Back Arts and Music Education in Schools

Olivia Pearce

August 9, 2018

American Express to gift US$1 million to benefit Young Audiences Arts for Learning and co-host Yellow Ball fundraiser with Pharrell American Express and Pharrell Williams...

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Industry Marketing

Publicis Communications Acquires One Digital in Brazil

Anisha Kapoor

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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Advertising Industry Marketing

Helder Santo Joins Wunderman As President Of New York Office

Anisha Kapoor

May 15, 2018May 15, 2018

New Addition Helder Santo to Bring Experience from R/GA, Digitas, and mcgarrybowen to Wunderman New York Wunderman, a global digital agency, announced that Helder Santo has...

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Advertising Featured News

American Express Unveils New Global Brand Platform Campaign

Joshua Hughes

April 10, 2018

Supporting People as Life and Business Become Increasingly Interconnected at the Heart of American Express Campaign American Express has unveiled a new global brand platform...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...