In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
Following the recent bankruptcy filing by F21 OpCo, Forever 21 has announced Going-Out-of-Business sales across its US stores and online. The liquidation process is being managed by Hilco Consumer-Retail in association with Gordon Brothers and SB360.
As the seasons shift, Inns of Monterey encourages individuals to embrace spring’s arrival and take a well-deserved break from their routines. The hotel group highlights the numerous outdoor activities available in the Monterey area, positioning it as an ideal destination for rejuvenation.
Discover how Adobe Firefly Services and Custom Models are revolutionising content creation, enabling businesses to effortlessly produce personalised, on-brand content at scale across key platforms like social media, e-commerce, and mobile channels.
Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points. According to the official statement, this refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet.
Following the successful 2022 release, Clarks Originals and Oasis’s Liam Gallagher have reunited for a new collaboration. This time, the partnership revives the rare Clarks Desert Rain silhouette, originally from the early 2000s, to coincide with Clarks’ 200th anniversary on March 20th.
PepsiCo has finalised an agreement to purchase poppi, a popular prebiotic soda company, for $1.95 billion. This acquisition will also provide PepsiCo with an estimated $300 million in cash tax benefits, bringing the net purchase price to $1.65 billion.
Imagine a world where pixelated fantasy leaps into tangible reality. Not content with merely fuelling our imaginations through screens, Honda has embarked on a quest of extraordinary ambition: to breathe life into the legendary Koraidon from the Pokémon universe. Prepare to witness the fusion of gaming wonder and engineering prowess as Honda unveils its audacious attempt to bring the impossible within reach.
Benexia® has launched Seeds of Wellness® Chia Milk, a novel plant-based beverage made from whole chia seeds. The product, described as the first of its kind, is now available in select Costco locations across the Western United States and Alaska, as well as nationwide on Amazon. Benexia®, a company specialising in chia-based products, has been operating for over 20 years.
Geely Auto debuts its brand and next-gen EX5 SUV in Australia and New Zealand, completing its presence across five continents with a strong network and lineup.
MSC Cruises, the world’s third-largest cruise line, has announced that Drew Barrymore will be the Godmother of its newest U.S. flagship, MSC World America.
