Olivia Pearce, Author at World Branding Forum

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The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

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Branding Campaigns Featured News Videos

Nikon Captures Love through Its Own Lenses

Olivia Pearce

March 14, 2016March 14, 2016

The marque will further the brand’s position by driving camera users to its offerings, allowing one to create better memories Nikon has rolled out an...

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Branding Featured News

Hilton Brings Life and Style to London City

Olivia Pearce

March 11, 2016March 11, 2016

Following a franchise agreement with 4C Hotel Group, the property is slated to welcome its first guests in early 2018 Hilton Worldwide has plans to...

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Branding Campaigns Featured News Videos

Calvin Klein Dresses Justin Bieber as Apparel Partner

Olivia Pearce

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Branding Campaigns Featured News Videos

Mars Chocolate Picks Right Side with #LeftTwix

Olivia Pearce

March 9, 2016March 9, 2016

Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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Branding Campaigns Featured News Videos

M&M’s Welcomes Diamond Year with #CelebrateWithM

Olivia Pearce

March 7, 2016March 8, 2016

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...

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Branding Featured News Videos

Silvergate Media Sets Up Production for Sunny Day

Olivia Pearce

March 4, 2016March 4, 2016

Scheduled for official release in early 2017, the newly introduced kids’ programme is set to entail a 40-episode animated preschool series Silvergate Media, the New...

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Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

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Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

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Branding Design Featured News

Macy’s Lifts Hard Shell to Reveal Athletic Collection

Olivia Pearce

March 1, 2016March 1, 2016

Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...