Olivia Pearce, Author at World Branding Forum

Read Time:1 Minute, 24 Second

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

Read Time:1 Minute, 27 Second

Branding Campaigns Featured News Videos

Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

Read Time:1 Minute, 17 Second

Branding Campaigns Featured News Videos

Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

May 23, 2016May 23, 2016

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...

Read Time:1 Minute, 16 Second

Branding Featured News

Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

Read Time:1 Minute, 11 Second

Branding Campaigns Featured News

Gillette Venus Swims Upstream with Swirl Ambassadors

Olivia Pearce

May 19, 2016May 19, 2016

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...

Read Time:2 Minute, 20 Second

Branding Campaigns Featured News Videos

Harley-Davidson Revs Up Roadster with Motorcycle Share

Olivia Pearce

May 18, 2016May 18, 2016

The brand has launched a unique promotional effort in the United Stated to support the debut of Dark Custom Harley-Davidson Roadster. Harley-Davidson has unveiled its...

Read Time:1 Minute, 13 Second

Branding Campaigns Featured News

Presidente Adds Tropical Pizzazz with Caribe Mode On

Olivia Pearce

May 17, 2016May 17, 2016

The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

Read Time:2 Minute, 4 Second

Branding Campaigns Featured News Videos

Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

Read Time:1 Minute, 25 Second

Branding Featured News Technology Videos

Instagram Updates Gallery with New Logo Debut

Olivia Pearce

May 13, 2016May 13, 2016

The Instagram re-brand includes also its other apps, while tweaks have been introduced to reflect how the app looks on the inside as well. Online...

Read Time:58 Second

Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

Read Time:59 Second

Branding Featured News Social Media

Studio71 Partners Dwayne Johnson for YouTube Deal

Olivia Pearce

May 11, 2016May 11, 2016

Titled Seven Bucks Digital Studios, the YouTube Channel launching in the summer is a tie-up between Studio71 and Dwayne Johnson. Multi-platform entertainment company, Studio71, formerly...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News Videos

Singtel Scores All Aces with Data ExStream Campaign

Olivia Pearce

May 10, 2016May 12, 2016

In the creative, the quality of service promised by Singtel is measured against real-world conditions by being put to three crucial tests. Singtel has unveiled...