Deborah Joy Peter, Author at World Branding Forum

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Through its digital marketing software division, the firm has added more than 60 new clients across the EMEA, APAC, and LATAM regions Accelerize, through its...

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Advertising Featured News Social Media

CSN Meets Frisco Fandom with Authentic Fanuary

Deborah Joy Peter

December 31, 2015December 31, 2015

The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016 CSN Bay Area and CSN California, under...

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Advertising Industry News

Lightspeed Appoints Filz New Head for Asia Pacific

Deborah Joy Peter

December 30, 2015December 30, 2015

The switch in roles supports the brand’s aim to strengthen its network and business to meet the evolving need of clients and the industry Lightspeed...

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Advertising Design Featured News

USA Pro Names Little Mix Global Brand Ambassadors

Deborah Joy Peter

December 29, 2015December 29, 2015

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...

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Branding Featured News

Planet Fitness Renews The Biggest Loser Partnership

Deborah Joy Peter

December 28, 2015December 28, 2015

Premiering on 4 January 206, the new season welcomes Bob Harper as host and kicks off at the brand’s recently refurbished facility Planet Fitness has...

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Advertising Featured Marketing News

British Airways Launches Holidays with World Sale

Deborah Joy Peter

December 25, 2015December 25, 2015

The promotion features discounts beginning with flights originating in Heathrow and Gatwick, and includes new overseas routes British Airways has launched its ‘World Sale’ marketing...

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Genesis Burson-Marsteller Beefs Up Indian Leadership

Deborah Joy Peter

December 24, 2015December 24, 2015

The firm has confirmed several key senior appointments and internal promotions which are slated to take effect at the onset of 2016 Global public relations...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Advertising Featured News Technology Videos

Google Unveils Aardman-Created Christmas Caper

Deborah Joy Peter

December 22, 2015December 22, 2015

Titled Special Delivery, the mobile-friendly execution is viewable via YouTube and is the latest to join the internet giant’s Spotlight Series Adding to its Spotlight...

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Ogilvy PR’s McDonald Nabs Lifetime Fellowship Title

Deborah Joy Peter

December 21, 2015December 21, 2015

The industry honour was afforded her by the International Association for the Measurement and Evaluation of Communications Marion McDonald who is Managing Director, Strategy &...

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Advertising Featured News Videos

Butterfinger Flies High with Bolder than Bold

Deborah Joy Peter

December 18, 2015December 18, 2015

Unveiled in true free-fall fashion, the launch was performed from 12,000 feet above the ground by pro skydiver, Carson Schram Nestlé-owned candy brand, Butterfinger, has...

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Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...