Unveiled in true free-fall fashion, the launch was performed from 12,000 feet above the ground by pro skydiver, Carson Schram

Nestlé-owned candy brand, Butterfinger, has kick-started a new marketing campaign themed, Bolder than Bold. Unveiled in true free-fall fashion, the official launch was performed from 12,000 feet above ground-level by professional skydiver, Carson Schram of NorCal Skydiving.

Broadcast via Periscope, the airborne announcement was aimed at revealing the confectionery giant’s return as an advertiser in the Big Game, with its latest commercial scheduled to air during the match’s third quarter on 7 February 2016. The chocolatier remains the only Nestlé label with a spot across the nationally televised event.

The said tournament marks Butterfinger’s second appearance via the aforementioned sporting platform. Last year, it introduced the Peanut Butter Cups range as a twist on the classic variety. In 2015, it has endeavoured to roll out a fresh brand message inspired by ‘boldness’ to elevate the candy bar’s position amidst the competition.

Set to debut at the Big Game, viewers will be treated to a newly developed 30-second advertisement created by Santo and directed by Armando Bo, co-writer of the Academy Award winning film, Birdman. Additional components will be released via social media and includes promotions using the hashtag #BolderThanBold.

“Next year’s Big Game is the perfect platform to let Butterfinger’s funny and bolder than bold attitude shine. Today’s announcement is just the first step in our quest to take bold and make it even bolder in a way that is guaranteed to make you laugh,” said Kristen Mandel, Brand Manager of Butterfinger.

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