Deborah Joy Peter, Author at World Branding Forum

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Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

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Branding Campaigns Featured News Videos

PayPal Talks New Money at Super Bowl 50

Deborah Joy Peter

February 4, 2016February 4, 2016

Its Big Game global push covers TV, outdoor, digital, social media, public relations and experiential activations and runs throughout 2016 PayPal has unveiled a major...

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Foot Locker Starts February with Hart and Green

Deborah Joy Peter

February 3, 2016February 3, 2016

The campaign’s spots were developed by BBDO and together the pair launch the marque’s annual February marketing campaign American speciality athletic retailer, Foot Locker, has unveiled...

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Marketing News Public Relations

Finn Partners Names New Global Travel Trade Head

Deborah Joy Peter

February 2, 2016February 2, 2016

The agency has appointed Jeff Hentz to the role of travel trade sales and marketing service lead for its international business Finn Partners has tapped...

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Branding Campaigns Featured News Videos

LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...

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Branding Campaigns Featured News Videos

Acura Drives NSX Push in True Supercar Style

Deborah Joy Peter

January 29, 2016January 29, 2016

Featuring digital activations, the ad includes one of the first applications of Twitter Conversational Video to launch a Super Bowl spot Acura has launched a...

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Axe Cuts Out the Clichés with #FindYourMagic

Deborah Joy Peter

January 28, 2016February 4, 2016

Using #FindYourMagic, the push invites consumers to share what makes one an individual. The brand believes everyone has his thing Men’s fragrance giant, Axe has...

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Burger King Crowns Old Classic with Fresh Twist

Deborah Joy Peter

January 27, 2016January 27, 2016

The new release is available for a limited period at participating restaurants nationwide. The promotion is a twist on an old classic Expanding on its...

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Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...

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Branding Featured News

Starwood’s St. Regis Heads to The Palm in Dubai

Deborah Joy Peter

January 25, 2016January 25, 2016

The property will feature as a 52-storey hotel offering 289 rooms and suites spanning the first 18 floors and 504 luxury apartments Starwood Hotels &...

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Branding Campaigns Featured News Videos

Coca-Cola Unveils One Brand via #TasteTheFeeling

Deborah Joy Peter

January 22, 2016January 23, 2016

The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’...

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Advertising News Technology

MediaMath and Adform Form Programmatic Partnership

Deborah Joy Peter

January 21, 2016January 23, 2016

The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...