Ashley Ooi, Author at World Branding Forum

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Global candy brand Skittles has painted London rainbow with ‘See The Rainbow’, its most recent Pride launch. The 2023 campaign is part of Skittles' continuous...

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Featured Marketing News Technology

Booking.com Announces Launch of Its AI Trip Planner

Ashley Ooi

June 29, 2023

Leading digital travel agency Booking.com has revealed its new AI Trip Planner, where users can ask travel-specific questions to plan their journey better. The beta...

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Marketing News Technology

Nothing and Swedish House Mafia Collaborate for Exclusive Glyph Sound Pack

Ashley Ooi

June 28, 2023

There’s nothing ordinary about Nothing’s latest collaboration with the Swedish house music act, Swedish House Mafia. Building up hype for the upcoming Nothing Phone (2),...

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Branding Marketing News

Harrods Unveils New Luxury Lingerie and Loungewear Space

Ashley Ooi

June 28, 2023

Harrods, the British-born luxury department store, has revealed its newest and latest luxury lingerie and loungewear wing. It comes as part of its first phase...

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General Marketing News

Vitalief Announces Vitalief Academy Launch for Professionals

Ashley Ooi

June 27, 2023

Consulting firm Vitalief has announced the launch of its learning and development programme – Vitalief Academy. As research and clinical trial specialists, Vitalief Academy recognises...

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Branding Marketing News

Luc Belaire Unveils World’s Biggest Bottle of Champagne

Ashley Ooi

June 27, 2023June 27, 2023

Luc Belaire, the premium fine wine brand, has launched ‘The World’s Largest Bottle of Bubbly’ – ZEUS. The magnificent bottle of champagne measures 45L, surpassing...

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Advertising Campaigns News Press Release Public Relations

Edelman, IPG, Omnicom, and WPP Join Publicis for Working with Cancer’s Next Action

Ashley Ooi

June 26, 2023

Cannes Lions will facilitate a creative competition supported by major holding companies inviting all creatives to take a $100m brief and have the opportunity to...

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General News Technology

Mastercard and Dubai Launch Digital City Partnership

Ashley Ooi

June 26, 2023

Global payment leader Mastercard has collaborated with Dubai's Department of Economy and Tourism (DET) to launch a Digital City Partnership. It complements the emirate’s Dubai...

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General News

Which Airline Brands Won the Skytrax World Airline Awards 2023?

Ashley Ooi

June 23, 2023

The Skytrax World Airline Awards 2023, also known as the ‘Oscars of aviation’, recently concluded its annual awards ceremony in Paris, France. Clinching the title...

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General News Press Release Public Relations Technology

Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Ashley Ooi

June 23, 2023

The advertising production gurus have pledged to offer all clients a carbon net-zero production solution by 2025, setting a new standard in the industry London,...

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Branding Marketing News

ChaBaiDao Launches Pet-Friendly Beverage Shops in China

Ashley Ooi

June 22, 2023

The Chinese tea beverage chain, ChaBaiDao, has launched twenty of its pet-friendly stores throughout China. The initiative combines two modern-day interests of its Gen Z...