Advertising Archives | World Branding Forum

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Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City. Sephora's return to the UK market after 18 years has undeniably boosted...

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Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection

Ashley Ooi

July 12, 2023

Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the...

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Advertising Branding Featured News

Birkenstock Considers IPO as ‘Ugly Sandal’ Trend Rides High

Maheen Fatima

July 12, 2023

The German sandal maker, Birkenstock, is considering an Initial Public Offering (IPO), valuing it at £4.7bn. Birkenstock, the iconic comfort sandal brand backed by private...

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Advertising Branding Featured News Technology

M-Cube Unveils Immersive Installation in Florence Train Station

Maheen Fatima

July 11, 2023

M-Cube's 30 million pixel installation at the Florence train station gives life to an immersive audio and video installation, integrating hues of 3D art. M-Cube,...

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Advertising Campaigns Featured News

Crosta & Mollica Dive Into Channel 4 Food Sponsorship

Maheen Fatima

July 10, 2023July 10, 2023

Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations. Launching on 8th July 2023, UK-based Italian...

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Advertising Branding Campaigns Featured News

Werther’s Original Partners With Immediate Media to Whip Up Crafted Recipes

Maheen Fatima

July 7, 2023July 10, 2023

A multi-platform campaign, A Little Piece of Warmth by Werther's Original and Immediate Media inspires home cooks to try bespoke recipes using Werther's Original. The...

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Advertising Branding Featured News

Savannah Miller Puts a Stylish Spin With Vivere, The Womenswear Brand

Maheen Fatima

July 7, 2023

Fashion designer Savannah Miller teams up with retail specialist Damian Hopkins to launch the womenswear brand, Vivere, reflecting a true embodiment of contemporary fashion. Now...

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Advertising Branding Featured News

Coca-Cola Is Growing Its Own Studio to Record Original Tracks

Maheen Fatima

July 6, 2023

Coca-Cola will expand its Coke Studio arm by introducing versatile artists and unique music. Always one to evolve with the times, Coca-Cola's evolution this time...

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Advertising Branding Featured Marketing News

Castore Turns Andy Murray’s Hip X-Ray Into a Summer Campaign

Maheen Fatima

July 6, 2023

British sportswear hub, Castore, pays homage to English footballer Andy Murray by using his hip X-ray as a billboard. Castore believes in uplifting your athletic...

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Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

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Advertising Branding Featured News

Gymshark CCO Exits The Brand After 8 Years

Maheen Fatima

June 27, 2023

Gymshark's CCO, Niran Chana, has left the sportswear giant after eight years to pursue “different ambitions”. In 2015, Chana first joined Gymshark London as a...

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Advertising Branding Entertainment Featured News

Harry Styles’ Pleasing Appoints First Chief Executive Officer

Maheen Fatima

June 27, 2023June 27, 2023

Harry Styles, a British singer and songwriter, found the lifestyle brand Pleasing. He appoints Shaun Kearney as its first-ever chief executive officer to head his...