Burger King tweet banned by ASA

Burger King Tweet

The Advertising Standards Authority (ASA) banned a Burger King tweet made by the fast food chain.

The tweet in May came following the news that a branch of McDonald’s had been asked to not sell milkshakes as it was located near a Nigel Farage rally. This was due to the ‘milkshaking’ of the Brexit Party leader in April.

Burger King sent out a tweet that read, “Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK. #justsaying”.

The ASA said the tweet appeared to “condone and encourage further acts of antisocial behaviour”. 

“We considered that the [tweet] was likely to be seen as a reference to the recent incidents of ‘milkshaking’ political figures,” said the ASA. “We considered it would be understood as suggesting that Burger King milkshakes could be used by people to ‘milkshake’ Nigel Farage.”

Burger King UK said that the tweet was meant to be “tongue-in-cheek” and that they would “never endorse violence”, however following an investigation and a number of complaints made by the public, the ASA asked the company “to ensure that its future marketing communications did not condone or encourage antisocial behaviour.”