World Branding Forum

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DIESEL commemorates the plans that had to be put on hold through personalising leather tags on denim DIESEL announces the launch of its brand's Fall...

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Advertising Campaigns Featured News

Diesel enhances the connection between superhuman and technology

Eliza Jane

September 8, 2020

Diesel discovers super-smartness is the best superpower in new smartwatch campaign Diesel writes a new chapter in its superhero-laden Spring/Summer 20 story, with a new...

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Branding Featured News

DIESEL announces its virus-fighting partnership with ViralOff

Eliza Jane

July 17, 2020

Diesel's partnership introduces an ultra-innovative denim treatment that physically halts 99% of any viral activity As new consumer trends on fabric protection emerge, Diesel is...

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Campaigns Featured News

Diesel and Publicis Italy announce the launch of its new film, “Francesca”

Eliza Jane

June 15, 2020

Diesel shows its support for the freedom to do what makes one happy, and the freedom to 100% live one’s individuality Diesel is proud to...

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Advertising Featured News

Diesel creates exclusive recycled capsule collection with Coca-Cola

Nathaniel Mark

September 27, 2019September 28, 2019

Diesel and Coca-Cola introduce recycled materials collection with The (Re)Collection Diesel, a fashion brand, and Coca-Cola – a four-time global winner of the World Branding...

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Advertising Campaigns Featured News

DIESEL takes on returning worn clothes in its new Autumn campaign

Joshua Hughes

September 6, 2019

DIESEL Autumn campaign talks about 'Wardrobing' and how fashion brands struggle with it DIESEL has introduced its new Autumn campaign, aptly called “Enjoy Before Returning”:...

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Featured Marketing News

AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...

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Fashion Featured News

Miu Miu: Asia’s New Fashion Darling, Sales Up 89%

Jordan

April 29, 2024August 16, 2024

Miu Miu exploded in popularity in the first quarter (Q1) of 2024, with retail sales surging a massive 89% year-over-year, according to the Prada Group.

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Branding Featured General Marketing

What is Ethical Consumerism and How it Influences Your Brand

Jordan

January 22, 2024June 3, 2024

Influenced by technological advancements, global socio-economic shifts, and a re-evaluation of shared values, ethical consumerism within the consumer landscape is evolving.

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Branding Campaigns Featured Marketing News

Tesco Switches to Clear Milk Bottle Cap to Assist Recycling

Maheen Fatima

August 29, 2023August 29, 2023

Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled...

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Advertising Featured Marketing News

Elf Cosmetics and American Eagle Pair for a Denim-Inspired Collection

Maheen Fatima

March 29, 2023April 3, 2023

Elf Cosmetics and American Eagle Outfitters are ready to launch their makeup and skincare products. This cross-industry collaboration for the Gen Z audience has already...

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Featured Technology

Tesla’s new Semi truck has arrived

Joshua Hughes

December 6, 2022December 7, 2022

Tesla's Semi truck has finally been delivered to PepsiCo, 7 years after the vehicle was first announced. The launch event took place at Tesla’s Gigafactory...