World Branding Forum

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DIESEL Autumn campaign talks about 'Wardrobing' and how fashion brands struggle with it DIESEL has introduced its new Autumn campaign, aptly called “Enjoy Before Returning”:...

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Branding Featured News

Coca-Cola extends 32-year sponsorship for UEFA EURO 2020

Olivia Pearce

September 6, 2019

Coca-Cola continues strategy to unite and bring people together in next year's UEFA EURO competition Coca-Cola has announced that it is has become the official...

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Campaigns Featured News

KFC unveils “Rudy II” – A Colonel Sanders sequel to the classic film

Olivia Pearce

September 6, 2019September 6, 2019

KFC: Sean Astin, famously known for playing Rudy in the original 1993 film, will reprise his role to become "Colonel Rudy" American football fans will...

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Advertising Campaigns Featured News

Dr Martens launches ‘Tough as You’ campaign by We Are Social

Joshua Hughes

September 6, 2019

Dr Martens latest campaign centres on individuals sharing powerful moments of resilience and of overcoming adversity Dr Martens has today launched its global Autumn/Winter 2019...

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Samsung relaunches Galaxy Fold

Thomas Ng

September 6, 2019September 6, 2019

Samsung has announced the launch of the Galaxy Fold, their folding smart phone. Originally released to some select reviewers earlier this year, a number of...

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Industry Marketing

Dentsu Aegis Network appoints Ashish Bhasin into top APAC role

Nathaniel Mark

September 6, 2019

Dentsu Aegis Network: Ashish will be based in Singapore and joins the Global Executive Team Dentsu Aegis Network (DAN) today announced the appointment of Ashish...

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Branding News

Beefeater adds blackberry flavoured gin

Anisha Kapoor

September 6, 2019September 6, 2019

Beefeater have launched a blackberry flavoured gin as it taps into the growing trend of flavoured gins. The Pernod Ricard owned company have launched the...

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Campaigns Featured News

Holiday Inn ‘We’re there’ global campaign helps travellers #BeThereIRL

Olivia Pearce

September 6, 2019September 6, 2019

IHG Hotels & Resorts builds upon We're there, its global marketing campaign launched in June for Holiday Inn and Holiday Inn Express These two iconic...

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Advertising Featured News

Money Supermarket focuses on energy market

Joshua Hughes

September 6, 2019September 6, 2019

Money Supermarket are focusing on energy companies in their latest advertising campaign that will launch this weekend during Britain’s Got Talent, in a prime time...