World Branding Forum

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Converse CEO has released a statement on the brand's commitment towards the Black Community A wholly-owned subsidiary of Nike, footwear company, Converse, has released a...

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Branding Featured News

Dr. Woo and Converse Collaborate on the Chuck 70

Nathaniel Mark

January 18, 2018February 5, 2018

The Converse Chuck 70 a Creative First for tattoo artist, Dr. Woo Converse, a wholly owned subsidiary of Nike, unveiled the Converse Chuck 70, a...

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Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Entertainment General News

TikTok & Universal Music Group Reach Agreement: Artists Return After Licensing Deal

Nurul Rustam

May 3, 2024May 3, 2024

TikTok and Universal Music Group have finalised an agreement enabling songs and artists from its labels, including Olivia Rodrigo and Drake, to make their comeback...

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Advertising Entertainment General Sport

Eye of the Champion: Roger Federer Launches Exclusive Eyewear Collection

Nurul Rustam

March 26, 2024

Tennis icon Roger Federer has unveiled his first ever eyewear line in collaboration with Oliver Peoples, following his exclusive licensing agreement with eyewear manufacturer EssilorLuxottica...

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General News

Adidas Faces Loss, Eyes Rebound in Revenue Growth by 2024

Nurul Rustam

March 14, 2024

In 2023, Adidas experienced stagnant currency-neutral revenues compared to the previous year, while in terms of euros, revenues decreased by 5% to €21.4 billion. The...

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Branding Featured Marketing

It’s Magic or Marketing? Unravelling the Psychology of Celebrity Endorsements

Jordan

February 19, 2024August 19, 2024

As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.

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Advertising Featured Marketing

2024’s Sneaker Trends Merging Functionality & Fashion for Ultimate Style

Jordan

January 24, 2024June 3, 2024

Here are the top 7 sneaker trends that define style in 2024. It helps enhance our daily experience by offering a harmonious blend of function and fashion.

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Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Branding Campaigns Marketing

RIMOWA Launches ‘Never Still 4’ With Lewis Hamilton, ROSÉ, and Kylian Mbappé

Ashley Ooi

September 15, 2023September 15, 2023

German luggage brand RIMOWA has released the fourth instalment of its ‘Never Still’ campaign, featuring well-loved global superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian...

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Branding Featured General

8 Types of Logos to Consider for Your Business

Ashley Ooi

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...

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Advertising Featured News Press Release Public Relations Technology

Amazon Ads Streaming TV Research: Nearly Half (49%) Of UK Adults Discover New Brands via Streaming TV Ads

WBF

August 25, 2023August 25, 2023

Brand discovery rises to 74% among adult Gen-Z and millennials while watching streaming TV 24 August 2023 London, UK – New research from Amazon Ads...