World Branding Forum

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White Claw, a prominent player in the hard seltzer market, has recently unveiled a groundbreaking addition to its lineup: the White Claw 0% Alcohol. This...

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Advertising Featured News

Experts say alcohol ads lead to youth drinking, needs more regulation

Joshua Hughes

February 24, 2020

The marketing of alcoholic beverages is one cause of underage drinking, according to new research in the Journal of Studies on Alcohol and Drugs. Because...

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Branding Featured News Videos

Heineken Excites Fans with Non-Alcoholic Brew

Olivia Pearce

January 9, 2019January 25, 2019

The latest from brand, the Heineken 0.0 variant has debuted in United States as a zero-alcohol malt drink designed for mindful beer lovers. Heineken USA...

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Featured Marketing News

Taco Bell Canada Plans to Start Serving Alcohol in 2017

Olivia Pearce

April 25, 2017April 26, 2017

Taco Bell Canada Select Retail To Offer Alcoholic Beverage Options The move, fueled by five years of consecutive growth in which Taco Bell Canada has...

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Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

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Advertising Featured General

Nicki Minaj Unveils New Press-On Nails For Beauty Enthusiast

Nurul Rustam

March 18, 2024

Queen of Rap and now Queen of Nails, Nicki Minaj, knows how to dazzle your nails! Rapper Nicki Minaj has introduced a fresh line of...

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Branding Featured Marketing News

Playboy Steps Into Vodka Market With Play Hard Seltzer Line

Maheen Fatima

September 27, 2023

Playboy, a male-oriented lifestyle and fashion brand, is encroaching on the vodka market. Launching its vodka seltzer line Play Hard, the branching into alcoholic beverages...

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Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

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Featured Marketing News

Dunkin’ Launches Dunkin’ Spiked Iced Coffees and Teas

Ashley Ooi

August 18, 2023

American doughnut company Dunkin’ has launched its new range of Dunkin’ Spiked iced coffees and teas, offering boozy beverages to pair with their sweet treats....

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Marketing News

Virgin Wines and WH Smith Announce Travel Partnership

Ashley Ooi

July 11, 2023July 11, 2023

Virgin Wines, an online wine retailer established by Sir Richard Branson’s Virgin Group, has announced its partnership with travel retailer, WH Smith Travel. The collaboration...

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News Sport

AB InBev’s Budweiser Renews for FIFA 2026

Ashley Ooi

June 9, 2023June 13, 2023

The Belgian brewer and its Budweiser are back on the field, coming soon and returning to the World Cup. In an official statement by FIFA, AB...

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Campaigns Featured News

New Year’s Eve Campaign Launched by Diageo

Joshua Hughes

December 21, 2022

Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a campaign to promote responsible drinking this New Year's Eve. As one of the most...